Godsent in apparel sponsor partnership with Björn Borg

31 Dec '19

2 min read

Pic: Björn Borg

Godsent has entered a three-year exclusive apparel sponsor partnership with Swedish sports fashion brand Björn Borg under which. GODSENT will integrate Björn Borg Apparel into all its official match wear and merchandise clothing. A new collaborative apparel collection is expected in autumn 2020 to highlight the benefits of physical training alongside gaming.

The collaboration has begun in autumn 2019.

Godsent is regarded as one of the top esports organisations in the Nordic and seeks to emphasise the physical and mental aspects of gaming to optimise performance in the game as well as in life.

"Since I started my career as an entrepreneur in esports I have worked to incorporate workout regiments in the life of professionals players, since to me it always has been easy to recognise the obvious benefits of being fit when you try to be the best at anything. Therefore, I am extremely proud to be able to bring Björn Borg into our world and collaborate with them to bring higher standards to our organisation and to the esports world in general by putting focus on the physical aspect of the professional lifestyle of the esports athlete,” says Ludwig Sandgren, CEO at Godsent.

“I want to thank Björn Borg for this opportunity and for being so clear-sighted about the potential and future of esports. This is a big milestone for us and a significant deal within apparel and esports working together in a long term deal," says Henrik Denebrandt, CEO at Godsent.

“I look very much forward to our collaboration with Godsent. We both share a strong belief that physical training adds far more value than just feeling good. For Godsent, it has added value in becoming the best in the world within esport,” says Henrik Bunge, CEO at Björn Borg

Fibre2Fashion News Desk (SV)

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