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Green Initiatives launches Re:Form to end textile waste
20
Feb '17
Courtesy: Green Initiatives
Courtesy: Green Initiatives
Green Initiatives, a non-government institution, has launched Re:Form, an all encompassing new programme designed to educate consumers on the impact of  clothing consumption habits and how the public can help end it. Re:Form has been launched in partnership with Community Centre Shanghai and Crown Relocations at Green Initiatives' 71st film screening.

Re:Form will serve as a platform to end textile waste by tackling waste across different points in the value chain, through information sharing, launch of creative campaigns to encourage individual action, engage with corporations and schools to educate their staff and students, as well as provide a transparent, easy, and reliable way to reuse and recycle clothing purchases.

"Most people know that the use-and-throw culture is not sustainable but few people are taking the time to help solve it," said Nitin Dani, founder and director, Green Initiatives. "That’s the main mission for Re:Form—to change attitudes through information and inspiration, and to promote action by providing a quick convenient way for organisations and individuals to contribute to the solution."

Re:Form aims at raising awareness on the environmental and social impact of clothing consumption. Public events, community campaigns, customised awareness workshops and other activities will be conducted to grow the conversation on eco-responsible textiles and encourage behavioural change. Further, through partnerships with companies, schools, and retailers, Re:Form collection boxes will be placed at various locations across the city for community members to conveniently drop off used clothing, thus ensuring that collected items are used to their maximum potential.

China produces more than 26 million tons of textile waste every year (about 70,000 tons each day), reportedly a 400 per cent increase from 20 years ago. Greenpeace has reported that three quarters end up in landfills after only a few uses, when in fact, 99 per cent of discarded items could be recycled The production and disposal of textiles present a growing threat to the environment. (RR)

Fibre2Fashion News Desk – India


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