Home / Knowledge / News / Apparel/Garments / Green Initiatives launches Re:Form to end textile waste
Green Initiatives launches Re:Form to end textile waste
Feb '17
Courtesy: Green Initiatives
Courtesy: Green Initiatives
Green Initiatives, a non-government institution, has launched Re:Form, an all encompassing new programme designed to educate consumers on the impact of  clothing consumption habits and how the public can help end it. Re:Form has been launched in partnership with Community Centre Shanghai and Crown Relocations at Green Initiatives' 71st film screening.

Re:Form will serve as a platform to end textile waste by tackling waste across different points in the value chain, through information sharing, launch of creative campaigns to encourage individual action, engage with corporations and schools to educate their staff and students, as well as provide a transparent, easy, and reliable way to reuse and recycle clothing purchases.

"Most people know that the use-and-throw culture is not sustainable but few people are taking the time to help solve it," said Nitin Dani, founder and director, Green Initiatives. "That’s the main mission for Re:Form—to change attitudes through information and inspiration, and to promote action by providing a quick convenient way for organisations and individuals to contribute to the solution."

Re:Form aims at raising awareness on the environmental and social impact of clothing consumption. Public events, community campaigns, customised awareness workshops and other activities will be conducted to grow the conversation on eco-responsible textiles and encourage behavioural change. Further, through partnerships with companies, schools, and retailers, Re:Form collection boxes will be placed at various locations across the city for community members to conveniently drop off used clothing, thus ensuring that collected items are used to their maximum potential.

China produces more than 26 million tons of textile waste every year (about 70,000 tons each day), reportedly a 400 per cent increase from 20 years ago. Greenpeace has reported that three quarters end up in landfills after only a few uses, when in fact, 99 per cent of discarded items could be recycled The production and disposal of textiles present a growing threat to the environment. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Pic: Shutterstock

Apparel/Garments | On 30th Nov 2020

Gap reports sales of $3.99 bn in Q3 FY20

Gap Inc, a US-based specialty apparel company, has reported its...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Puneet Jain & Yatin Jain,

Puneet Jain & Yatin Jain

Odhni is an indutva or ethnicwear brand started in 1999 by the Jain...

Jash Choraria,

Jash Choraria

Established in 2015 by <b>Jash Choraria</b>, Unifynd is a Mumbai-based...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search