Group Zannier to open ecommerce flagship store on JD.com

13 Jun '16

2 min read

JD.com, China's largest online direct sales company, has announced that the Group Zannier, the global leader in children's fashion, will launch its first ecommerce flagship store in China on JD.com's cross-border ecommerce platform, JD Worldwide. The store will feature products from three of the group's most popular children's fashion brands - Kenzo Kids, Catimini and 3 pommes, providing Chinese online shoppers with direct access to the Group Zannier's extensive range of children's fashion for the first time.

The Group Zannier manages a portfolio of 15 brands in children's fashion across more than 900 stores globally. The group's flagship store on JD.com will be its first official ecommerce outlet in China, and will enable Chinese consumers to buy clothing and accessories for babies, children and teens from some of the Group Zannier's key brands.

"The Group Zannier is one of the most influential companies in children's fashion globally, and we're delighted to add them to our increasingly diverse selection for Chinese parents. With China now on the cusp of a baby boom, the partnership will further expand our baby and maternal offering, which is already one of the best-selling categories on our platform. We're looking forward to working with the Group Zannier to tap into the growing consumer demand in high quality imported fashion, and to support the Group Zannier's business growth in China," said Tony Qiu, general manager of JD Worldwide.

"JD.com's reputation for quality and authenticity, and focus on providing a superior user experience are crucial for us in selecting an ecommerce partner in China. We're excited to work with JD.com to access their 170 million active users and bring more high quality, international fashion to consumers in China," said Gael Estublier, international group director at Group Zannier. (NA)

Fibre2fashion News Desk - India

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