Home / Knowledge / News / Apparel/Garments / Grund America to launch 100% organic cotton textiles
Grund America to launch 100% organic cotton textiles
Mar '17
Courtesy: Grund America
Courtesy: Grund America
Grund America, manufacturer of fine bathroom accessories, will launch the new collection of GOTS certified 100 per cent organic cotton towels and bath rugs at the International Housewares Show that will kick off from March 18, 2017 in Chicago. The GOTS certified organic cotton is a safe and environmentally friendly alternative to conventional cotton.

"We are very excited about our new bath towels and rugs, which are made with the highest quality, 100 per cent Oeko-Tex and GOTS organic cotton material. By adding the GOTS certification, we are validating every step in our entire supply chain process to ensure no harmful chemicals ever touch our rugs. From our Non-GMO cotton seeds to the consumer's home, our products stay pure and free of any toxic chemicals," said company vice president and general manager, Michael Twer. "In the age of hidden dangers, our towels and rugs are the safest for our customer’s and the environment. As ambassadors for our customers and the environment, we feel this is extremely important and reflects the values of our global company," added Twer.

Cotton is considered the world’s dirtiest crop. The indirect threats to growing more cotton requires more water, energy, land increased use of toxic pesticides. Furthermore, over 25 per cent of the global consumption of synthetic pesticides is used in traditional cotton fields. Thus, over 77 million workers are poisoned each year due to these harmful chemicals. Grund GOTS certified 100 per cent organic cotton provides the consumer with the same benefits of conventional cotton, soft, durable, affordable-but without the negative effects to the environment and to human exposure to harmful chemicals.

"We are particularly pleased to offer a 5-year warranty on our high-quality bath rugs. We believe it shows our commitment to quality and product integrity which gets to the heart of the Grund mission and are the same core values Grund envisioned when he founded Grund 27 years ago," said Twer.

The Grund GOTS certified 100 per cent organic cotton bath towels and rugs are available in a soothing neutral color palette with many earthy colors like Ivory, Driftwood and Green Tea.  All rugs are suitable for machine washing at low temperatures and maintain color after dozens of washes. (RR)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Vietnam's textile-garment exports likely to reach $34 bn

Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Uzbek firm to supply cotton fabrics to Ukraine

Uzbekistan's Textile-Contact Company recently signed a $12-million...

Interviews View All

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

N Nithyanandan,

N Nithyanandan

Incorporated in 1999, Purani Textiless Private Limited is one of the...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search