Home / Knowledge / News / Apparel/Garments / Guess joins Ellen MacArthur Foundation's programme

Guess joins Ellen MacArthur Foundation's programme

Dec '19
Pic: Guess
Pic: Guess
American retailer, Guess, has announced that it has joined the Ellen MacArthur Foundation’s Make Fashion Circular initiative, an initiative to redesign the future of fashion. Guess has committed to develop denim according to the initiative’s Jeans Redesign guidelines, which tackle the issues of waste and pollution associated with denim production.

The guidelines establish minimum requirements for durability, material health, recyclability, and traceability, according to Guess.

“The Ellen MacArthur Foundation is leading the way in rethinking fashion design, and Guess is thrilled to be a part of this transformation. The Jeans Redesign programme challenges us to revisit how we make denim – and Guess welcomes this challenge. At Guess, we are proud of the progress we have made to produce more environmentally sustainable products, and our partnership with the Ellen MacArthur Foundation is another step towards our quest to make this world a better place,” Carlos Alberini, CEO of Guess said.

“Guess has been synonymous with denim culture throughout its history - and by joining the Jeans Redesign they are helping to shape the industry’s future. We are delighted to be working with them to create jeans that last longer, that can be remade into new jeans at the end of their use, and are made in ways which are better for the environment and the people that make them,” Francois Souchet, Make Fashion Circular lead at the Ellen MacArthur Foundation.

Guess is partnering with students at its local fashion university, the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, to develop the initial Jeans Redesign concept. This is a continuation of the company’s ongoing sustainability partnership with the university. The FIDM programme has educated more than 250 students and employees combined since 2016.

“The Guess-sponsored sustainability class at FIDM has opened the eyes for so many of our young designers. Through the Guess programme, we have trained our students on zero waste design, sustainable materials and product lifecycle, and sustainability’s role within the business of fashion. The Jeans Redesign partnership with Guess is an exciting opportunity for our students to stay on the cutting edge of design; we are excited to give our students this opportunity to solve real world challenges when it comes to fashion and sustainability,” Amanda Starling, chair, special projects, FIDM.

This is the latest effort Guess has made towards fulfilling its commitment to sustainability education and promoting fashion circularity, the idea that clothing should be continuously reused, reworn, and recycled.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2020

EU, 5 African nations start talks to deepen trade ties

The European Union (EU) recently concluded the first round of...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2020

Pak-PRC textile cooperation to focus on readymade garments

Chinese and Pakistani experts have agreed to forge a textile...

Pic: Shutterstock

Textiles | On 25th Jan 2020

India's GDP expected to grow at 5.5% YoY in FY21: IndRa

India's gross domestic product is expected to grow at 5.5 per cent...

Interviews View All

Hannah Lane, Redress

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Mario Castro,

Mario Castro

Fibraltex is an integral factory dedicated to the production of denim...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

January 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search