Home / Knowledge / News / Apparel/Garments / H&M announces new follow-on investment in Sellpy

H&M announces new follow-on investment in Sellpy

Oct '19
Pic: H&M
Pic: H&M
H&M has announced a new follow-on investment in Sellpy, a re-commerce platform, to support Sellpy’s international expansion. The investment also supports H&M’s strategic work to become fully circular. H&M, headquartered in Sweden, consists of eight defined brands which offer customers a wealth of styles and trends within fashion, beauty, and accessories.

H&M started investing in Sellpy in 2015, and has since then participated in all investment rounds through its investment arm, CO:LAB. With its recent investment and purchase of secondaries, H&M has gone from being a minority shareholder to a majority owner, with an approximate 70 percent stake in Sellpy, according to a press release by the company.

Second-hand is one of the fastest growing business sectors within the fashion industry, enabling for a sustainable, modern and personal customer offer and experience. It is a business opportunity H&M wants to be part of exploring, as it helps customers give their old clothes a new life through reuse, thus contributing to a closed loop for fashion.

Sellpy was founded in 2014 and has since then grown into a successful re-commerce platform with great potential in expanding its current offer into a complete platform for second-hand fashion. Sellpy is now preparing for an international expansion, starting with Germany, which H&M is supporting by this new investment.

“We are excited to continue to work even closer with H&M to empower everyone to live circular, regardless if they live in Sweden or elsewhere. With the support of H&M we can continue to innovate and drive awareness and adoption of re-commerce”, Michael Annör, CEO of Sellpy said.

H&M has, through CO:LAB, invested approximately SEK 50 million in Sellpy since 2015. Recently, H&M also bought secondaries for SEK 92 million and made a follow-on investment of SEK 40 million. In addition, H&M will invest an additional SEK 60 million (in two different instalments) within a few years. When the full investment is carried through, H&M will have an approximate 74 per cent stake in Sellpy.

Sellpy is one of several long-term investments that CO:LAB has made within three different categories: innovative business models, sustainable fashion and enablers. These mutual collaborations allow H&M, together with leading entrepreneurs in the industry, to explore what the future of fashion could be.

Fibre2Fashion News Desk (GK)

Interviews View All

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Headhonchos, Indian textile value chain

Indian textile value chain

'One nation, one tax' is a great concept

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Matthias Eilert,

Matthias Eilert

Germany-based Forbo Movement Systems division is a global leader in...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search