Conscious Exclusive is a driver in H&M's move towards a more sustainable fashion future. H&M is one of the world's biggest users of recycled polyester and one of the biggest buyers of organic cotton. The goal for cotton is that it is to be 100 per cent sustainably sourced by 2020. It is part of H&M's ambition to make sustainable, good-quality fashion accessible to as many people as possible.
"For the design team at H&M, this year's Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It’s great to be able to show just what is possible with sustainable materials like we have done with the delicate plisse dress made of Bionic,” said Pernilla Wohlfahrt, H&M's head of design and creative director.
Supermodel and philanthropist Natalia Vodianova is starring this year's Conscious Exclusive in her first ever campaign for H&M. "I am proud to appear in the H&M Conscious Exclusive campaign. It is amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion," said Vodianova.
It is for the first time that the collection will incorporate clothing line for children which will be available in around 160 stores worldwide and in India as well. (RR)
Fibre2Fashion News Desk – India
Textiles | On 22nd May 2022
China recently cut the market-based benchmark lending rate to shore...
The Comprehensive and Progressive Agreement for Trans-Pacific...
E-commerce | On 22nd May 2022
China's cross-border e-commerce has rapidly grown in the last few...
Florian Heubrandner Lenzing AG
Cannot see the world breaking away from cotton & polyester
Textile Industry Head honchos
Always best to produce under own supervision
Delay in adopting water sustainability both financially & environmentally...
Melissa McDermott
<span style="font-size: 12px;">Blue Bite was created to deliver the best...
Shivaani Jain
Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...
Abdullah Mohammad Saad Hossain
Saad Group is a leading vertically integrated textile group in Bangladesh. ...
Dr Anup Rakshit ITTA
The Indian Technical Textile Association (ITTA) is the only association of ...
Shaan Sethi Jaanuu
Jaanuu, a vertically integrated e-commerce company, has reimagined the...
Silverio Baranzano Fitesa
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
Dhruv Toshniwal Brand - The Pant Project
The Pant Project is known for its custom-made bottom wear. Its products...
Sarah & Sandeep Gonsalves Label - Sarah & Sandeep
Sarah & Sandeep is a luxury designer label synonymous with a...
Dahlia Razzrook Label - Dahlia Razzook
London based designer, <b>Dahlia Razook</b> known for her luxury...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.