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H&M ranked third in Sustainable Cotton Ranking

Feb '20
Pic: Shutterstock
Pic: Shutterstock
H&M has been ranked as number three in the Sustainable Cotton Ranking by WWF, Solidaridad and PAN UK. The 2020 ranking gives insight in how 77 companies score on their policy, traceability, and actual uptake of sustainable cotton. It highlights opportunities for improvement in order to accelerate transformation of the cotton market towards sustainability.

“The company has been working for a more sustainable source of cotton for years. Among other things, they have set public targets, have traceability in their supply chain and a high uptake on more sustainable cotton. If they reach their ambitions to source 100 per cent cotton from more sustainable sources by the end of 2020, they will be an inspiring example to others in the industry,” David Bloch, head of corporate partnerships at WWF said in a press release by H&M.

“It is fantastic to see that the progress we have done in sourcing more sustainable cotton is recognised by WWF, Solidaridad, and PAN UK. It has also been a journey where we are not alone, as more and more fashion brands are committing to source more sustainable cotton, which are great news. This joined approach is required to make a positive impact on the cotton industry as a whole,” Cecilia Brännsten, environmental sustainability manager at H&M said.

Cotton is the fibre H&M sources the most for its products. In line with the company’s ambition that by 2030 all its materials should be either recycled or sourced in a more sustainable way, investing in more sustainable cotton has been a priority to the group. Every year the company has gradually increased its sourcing of organic and recycled cotton, as well as cotton through the Better Cotton Initiative (BCI). By 2019, these three types represented 97 per cent of the total cotton sourced by H&M, proving that the group is on the right track to achieve 100 per cent by 2020.

H&M’s efforts in sourcing more sustainable cotton have also been recognised each year by Textile Exchange. Their Material Change Index (MCI) measures companies’ progress towards more sustainable materials sourcing, as well as alignment with the global sustainable development goals and the transition to a circular economy. In the MCI 2019, H&M scored as a leading company along with a few other companies, meaning that the group has a comprehensive approach covering the entire portfolio of materials and targets in place, together with an advanced supplier mapping, use of standards, product labelling and customer engagement.

Fibre2Fashion News Desk (GK)

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