“Changing consumer behaviour along with key technology developments such as AR and AI* are having a profound influence on retail dynamics. As retail becomes ever more mobile-centric, the range and depth of customer data insights will continue to grow, enabling a richer, contextual view of consumers that will provide retailers with new business models and ways to engage. As retailers prepare for the road to 2026, they will need to create ever more persuasive, interactive, personal brand experiences”
“Consumers now expect a highly personalised experience at all stages of the purchase journey” said Jon Buss, Managing Director, Northern Europe, Criteo. “With mobile now accounting for almost half of all e-commerce transactions in the UK, the successful retailers will be those who can target people rather than devices, delivering tailored and personal shopping experiences that span digital and in-store.” (SH)
Fibre2Fashion News Desk – India
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