>>
Home / Knowledge / News / Apparel/Garments / Hanes to offer odour control technology in few lines
Hanes to offer odour control technology in few lines
11
Nov '16
HanesBrands is offering odour protection technology across the line of men's underwear, socks, tshirts and fleece products, in its flagship brand, Hanes, while additional products will be introduced with odour control technology through fall of 2017. The marketer has chosen FreshIQ Advanced Odour Protection Technology for this new initiative.

According to HanesBrands, textiles naturally aid in the growth of bacteria by providing nutrients, while also adding that odour is a by product of bacterial growth during the time period in which the product is worn.

The company has already made these products available at major retailers and its website and also its own stores.

HanesBrands also debuted a marketing campaign titled 'End the Smellfie' on October 31 through television commercials and coordinated digital advertising. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock.com

Apparel/Garments | On 26th May 2022

US apparel import from India jump 44% in March compared to Oct ’21

Apparel imports of the United States from India stood at $625.830...

Pic: Shutterstock

Textiles | On 25th May 2022

New York senate passes bill to ban harmful PFAS in apparel

The New York State senate recently passed a bill that prohibits the...

Pic: craig hastings | Dreamstime.com

Textiles | On 25th May 2022

German GDP rises by 0.2% in Q1 2022 over Q4 2021: Destatis

Germany’s GDP rose by 0.2 per cent in the first quarter (Q1) of 2022...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Ankur Bhatia,

Ankur Bhatia

Columbia Sportswear Company connects active people with their passions...

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Francesco Vergentini, A.Celli Nonwovens

Francesco Vergentini
A.Celli Nonwovens

A.Celli Nonwovens offers a complete range of rewinders and rewinders...

Ingo Soller, TWE Group

Ingo Soller
TWE Group

The TWE Group is one of the leading global players in the nonwovens...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Anna Yang, Label - Annakiki

Anna Yang
Label - Annakiki

Anna Yang is founder of brand Annakiki that explores a surrealist fantasy. ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Weitmann & Konrad GmbH & Co. KG
Tommy Hilfiger
Sainsbury's Argos Asia Limited
The Top Form Brassiere Manufacturing Company Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Aleph Srl
BTC Textiles LLC
BIANCA
Copenhagen Fashion Summit
Seasalt Limited
ITMA Services Pte Ltd
Brandix Lanka Limited
Loris Bellini S.r.l.
Desigual - ABASIC, S.A.
Pt. Peraga Nusantara Jaya Sakti
FESPA (Reigate)
Meera Dyestuff Industries
SHAHI Exports Pvt Ltd
TÜYAP IHTISAS FUARLARI A.S.
Rieter India Private Limited
Thai Trade Center
Decathlon
Page Industries Limited (Bangalore)
BIMBA ;& LOLA SL
Truetzschler India Private Limited
John Varvatos
Tory Burch Hong Kong Ltd
Flainox S.r.l.
Tuyap Tum Fuarcilik Yapim A.S.
FULGAR SpA
Shima Seiki Mfg. Ltd.
Bluesign Technologies Ag
THE BOMBAY DYEING ;& MFG.CO. LTD
TEXVALLEY MARKET LIMITED
Sportmaster Ltd.
MAS Active / MAS Kreeda / MAS Bodyline
G.A.S. unternehmenskommunikation gmbh
Lululemon Athletica Inc
Inter Expo Center Ltd.
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
G-Star Raw C.V.
Lottmann Communications
BTSR International S.P.A.
Varner AS Retail
TESTEX AG, Swiss Textile Testing Institute
Italian Trade Commission
Eurofins BLC Leather Technology Centre Ltd
Xtema - Thomas Lebherz Textilmaschinen
NITI Aayog
C;&A Sourcing International Ltd
Lenzing Aktiengesellschaft - India
Vianney Textil Hogar S.A. De C.V.
Amazon China
Lectra Technologies India Pvt Ltd.
Woolmark Services India Pvt. Ltd.
Bluestem Global Sourcing Limited
Hela Clothing Pvt Ltd
T.T. Limited
Recron Polyester from Reliance Industries Limited
X-Rite Asia Pacific Limited (HK)
PVH Corporation
Color Service s.r.l.
Green Fibre
Messe Duesseldorf
IKEA of Sweden AB
Dow Silicones Corporation
N9 World Technologies Private Limited
Lenzing Aktiengesellschaft
KIABI
Maceton Limited
Asos
J ;& P Coats
Officina Meccanica Dora Enrico Srl
Reiter India Private Limited
Chico’ FAS
Guess Europe Sagl,
Alison Hayes Romania
Comasia Limited
Datacolor AG Europe
Rosset ;& Cia Limited
Zünd Systemtechnik AG
Gokaldas Exports Limited
Mayer & Cie. GmbH & Co. KG
Midas Clothing Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Benetton Group
Alix Partners
Kern – Liebers Textile
Palexpo SA
Calvin Klein
Mesdan SPA
Lisa S.P.A.
China World International Exhibition Company Limited
Boardriders Asia Sourcing Limited
CGS Inc.
IIGM Private Limited
CSGIA(China Screen Printing & Graphic Imaging Association)
Permoda(Koaj/Armi/Pronto/Bkul)
Marzoli Machines Textile s.r.l.
Puma
Target Corporation (MN)
Rayonese Textile Inc., Division de Culp Inc.
Infor (Hong Kong) Limited
Walmart
Sportswear Company Spa
Gatsby Africa
GHCL LIMITED
Stahl Holdings B.V.,
K AND D ITMACH EXPOSITIONS LLP
EMBEE CORPORATION
Gap International Sourcing Limited
VNU Exhibitions Asia
ZAITEX spa
Haelixa AG
Newtech Textile Technology Development (Shanghai) Company Limited
Phong Phu international JSC (PPJ)
Tchibo GmbH
LC Waikiki
The LYCRA Company Singapore  Pte. Ltd
Arvind Limited
USTER
Nihalani Events Management
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Equinox Impex India
Nandan Denim Limited
Chori Company Limited
International Textile Manufacturers Federation
Messe Frankfurt Exhibition GmbH
Jiangsu Yingyang Nonwoven Machinery Company Limited
DuPont de Nemours, Inc.,
Esprit Europe Services GmbH
Brückner Trockentechnik GmbH & Co. KG
Aramark Uniform ;& Career Apparel, LLC
Thermore (Far East) Ltd.
Restoque S.A.
Helly Hansen Far East Ltd
Under Armour Global Sourcing Ltd
SYNERGIES HONG KONG LIMITED
Aquarelle Clothing Limited
UBM China (Shanghai)
IFF Media Ag - International Media Services
Hirdaramani International Export Private Limited
Saurer Textile Solutions Pvt. Ltd.
Grasim Industries Limited
APLF Limited
DyStar India Pvt. Ltd
Datatex Consulting Srl
International Sourcing Expo Australia
H;&M Hennes ;& Mauritz (Far East) Ltd
Lacoste (Wanchai)
Abit
COTTON COUNCIL INTERNATIONAL
NV Michel Van de Wiele
EPCH
Babyshop
IDH – The Sustainable Trade Initiative
Thai Acrylic Fibre Company Limited
Itema Weaving (India) Private Limited
Landmark Group
Vardhman Textile Ltd
Zydex Industries
Recron Polyester from Reliance Industries Limited
Tradewind International Servicing
Colours India Inc
Shanghai  Aige Exhibition Service Co., Ltd
Sateri (Jiujiang) Fiber Co.,Ltd
Splash
Indofil Industries Limited - Specialty & Performance Chemicals Division
Groz-Beckert East Asia LLP
Huntsman (Singapore) Pte Ltd
Kornit Digital Asia Pacific Ltd
JES MEDIA, INC
Coats Digital Limited
Taiwan Textile Federation (TTF)
Istanbul Fuarcilik A.S.
EUROVET ASIA LTD
GIOVANNI BOZZETTO S.p.A.
BRINKMANN GMBH
Etam Group Strategy Hong Kong Limited
Applied DNA Sciences Inc
The LYCRA Company Singapore  Pte. Ltd
Cat Tuong Real Estate Group Joint Stock Company
Savio Macchine Tessili S.P.A.
OVS Hong Kong Sourcing Ltd.
GERBER TECHNOLOGY LTD.
Centric Software
Lifestyle
Eastman Chemical Company
Performance Days
Karl Mayer Textilmaschinenfabrik GmbH
Gloria Jeans
KAS Direct Sourcing
Indo Tex
Jindal Worldwide Limited
Groz-Beckert KG
TESCO INTERNATIONAL SOURCING LIMITED
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
H. Stoll AG & Company KG

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search