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Hanes to offer odour control technology in few lines
11
Nov '16
HanesBrands is offering odour protection technology across the line of men's underwear, socks, tshirts and fleece products, in its flagship brand, Hanes, while additional products will be introduced with odour control technology through fall of 2017. The marketer has chosen FreshIQ Advanced Odour Protection Technology for this new initiative.

According to HanesBrands, textiles naturally aid in the growth of bacteria by providing nutrients, while also adding that odour is a by product of bacterial growth during the time period in which the product is worn.

The company has already made these products available at major retailers and its website and also its own stores.

HanesBrands also debuted a marketing campaign titled 'End the Smellfie' on October 31 through television commercials and coordinated digital advertising. (AR)

Fibre2Fashion News Desk – India


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