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HanesBrands names Geralyn Breig as BoD member

Jul '18
Courtesy: Hanesbrands
Courtesy: Hanesbrands
HanesBrands, a marketer of innerwear and activewear apparel, has announced the appointment of consumer products industry veteran Geralyn R. Breig to the company’s Board of Directors. With the appointment of Breig, whose term runs until the 2019 annual meeting of stockholders, the Hanes board has 11 members. She will serve on the Board’s audit committee.

Breig, who has had an accomplished 35-year CPG career in executive, marketing, and omni-channel business development roles, is the founder and chief executive officer of AnytownUSA, a new ecommerce marketplace that sells certified American-made consumer products.

In her career prior to launching AnytownUSA, Breig held executive leadership positions with C & J Clark Ltd. as president, Clarks, Americas; with Avon Products Inc. as president of Avon North America and general manager of Avon USA; and with Campbell Soup Company as president of Godiva Chocolatier International and earlier as vice president of marketing for Pepperidge Farm, Inc.

Breig also serves on the board of directors of 1-800-Flowers.com, Inc., and Welch Foods, Inc. She earned her Bachelor of Science degree in economics from the University of Pennsylvania.

Hanes chief executive officer Gerald W. Evans Jr. said, “Breig’s successful track record of transforming consumer brands and businesses will be an asset to us. We look forward to her perspective as HanesBrands continues to focus on key growth drivers, including brand innovation, omni-channel expansion, and international expansion.”

Fibre2Fashion News Desk – India

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