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Hania New York continues commitment to sustainability

May '19
Pic: Hania New York
Pic: Hania New York
Delivering on its promise to work towards the highest level of sustainable luxury, Hania New York is dedicated to offering one-of-a-kind knitwear that is ethically produced and created to last a lifetime. Its support to the Global Fashion Agenda's 2020 Commitment is helping the company to embrace sustainability and circularity as core brand tenants.

By becoming a signatory to the Global Fashion Agenda 2020 Commitment, the luxury knitwear company takes a vital step towards creating a more sustainable luxury product, and embracing a zero waste production model.

"Hania New York believes the sustainability of the future of fashion might just require looking back to how clothing was made, taking care and time," said Julie Conroy, executive director of branding and sustainability, Hania New York. "Our commitment to being in Copenhagen at this important event showcases our promise to circular design."

Hania New York believes in participating in the global discussion on the importance of sustainability in the fashion industry and that it is the company's responsibility to ensure that they are part of the solution and not contributing to a growing global problem. Currently, two thirds of the world's clothing is discarded, ending up in landfills or being incinerated, causing increasing CO2 emissions, overcrowded landfills and depletion of natural resources at an alarming rate.

To this end Hania New York has formally adopted a circular design model, focusing on minimizing waste, product life extension and recycling. As much as possible, Hania New York knitwear is designed to be easily repaired, or disassembled to be remade. Repairs are guaranteed during the life of the garment and in a new initiative for 2019, the company is launching its 'Hania Repurposed Program' which will take unwanted Hania pieces disassemble the garments and re knit them into hats to be donated to local children's and cancer charities.

"I am proud to commit to principles I have been living by my whole life," said Anya Cole, founder and designer, Hania New York. "Growing up, under Communism if I needed something I made it. Nothing went to waste, so I was practicing sustainability out of necessity."

Further, Hania New York has also vowed to commit to circular design while offering the highest level of craftsmanship. In addition, continued education to the consumer on proper care, repair and end use options will help to keep their clothing out of the landfill and protect our environment for future generations. (RR)

Fibre2Fashion News Desk – India

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March 2021

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