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HeiQ & Patagonia expand partnership with HeiQ Fresh Tech

02
Nov '18
Courtesy: HeiQ
Courtesy: HeiQ
HeiQ and Patagonia have expanded their 2017 partnership to include HeiQ Fresh Tech odour control technology, with best-in-class performances. HeiQ is a leader in textile innovation making effective, durable, and high-performance textile effects, headquartered in Switzerland. Patagonia is an American clothing firm that markets sustainable outdoor clothing.

To expand on the Patagonia and HeiQ partnership, and as part of the R&D partnership launched in 2017, Patagonia will begin using HeiQ Fresh Tech odour control in their Fall 2019 collection, HeiQ said in a media statement.

“While we were happy with our previous odour control solution, we were able to develop a better solution as part of our R&D Partnership with HeiQ. We are always looking to improve quality of our products, and HeiQ Fresh Tech will help us meet our consumers’ demands. We are excited to continue to expand our partnership with HeiQ to develop sustainable textile finishes,” said Matt Dwyer, director of material innovation and development at Patagonia said.

HeiQ Fresh Tech is a family of highly versatile and effective odour-preventing and odour-absorbing textile technologies that continue to be effective even after prolonged use and frequent washings. This product family is comprised of technologies that either prevent odour from emerging, absorb odour from the surroundings, or take both into action.

“We are confident our HeiQ Fresh Tech solution will be a great addition to the Patagonia product line, and will create the highest value possible for the consumer. The Patagonia and HeiQ partnership is based on our shared vision that technology can perfect our every-day textile products,” said Carlo Centonze, HeiQ CEO said. (GK)

Fibre2Fashion News Desk – India


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