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HI-TEC Lifestyle launches in US with Urban Outfitters

Nov '19
Pic: Apex Global Brands
Pic: Apex Global Brands
Apex Global Brands has officially announced that HI-TEC Lifestyle has made its North American debut exclusively through Urban Outfitters. Following a successful European launch, the heritage-meets-streetwear inspired clothing line is being sold exclusively online and in the US-based retailer’s Herald Square location in New York City as of November 2019.

The unisex capsule collection features nine pieces of apparel from the HI-TEC Lifestyle line, including t-shirts, long sleeve shirts, pants and sweaters. HI-TEC Lifestyle, which was founded five years ago to pay tribute to legacy sportswear and outdoor brand HI-TEC, features a modern-day take on retro silhouettes, colourways, and styles for a one-of-a-kind approach to streetwear-meets-fashion, according to Apex Global Brands.

“The demand for HI-TEC Lifestyle continues to grow since we first launched the collection in Europe. As we continue to expand distribution into the US, we are working with retail partners that understand the importance of every detail. From the product selection to launch timing, we’re confident that each aspect of our strategy with Urban Outfitters will continue to propel the global growth of HI-TEC Lifestyle,” Henry Stupp, chief executive officer of Apex Global Brands said.

Fibre2Fashion News Desk (GK)

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