Led by fashion powerhouses like Hugo Boss and Etam, 14 brands and innovators have joined the Canopy Planet's Pack4Good and CanopyStyle initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world’s Ancient and Endangered Forests and to scale up the use of Next Generation alternatives, according to the organisation.   

 

Led by fashion powerhouses like Hugo Boss and Etam, 14 brands and innovators have joined the Canopy's Pack4Good and CanopyStyle initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world's Ancient and Endangered Forests and to scale up the use of Next Generation alternatives, according to the organisation. #

“Keeping the world’s forests standing as the first line of defence in order to stabilise our climate and biodiversity is a priority initiative for the fashion sector,” the Canadian environmental non-profit said. “More than 3.2 billion trees are cut down every year, many from the world’s most vital and important ecosystems, to make fashion fabrics like viscose and rayon, and to feed the growing demand for paper-based packaging. These 14 brands are joining the movement to address this mounting issue.”

 

Led by fashion powerhouses like Hugo Boss and Etam, 14 brands and innovators have joined the Canopy's Pack4Good and CanopyStyle initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world's Ancient and Endangered Forests and to scale up the use of Next Generation alternatives, according to the organisation. #

“Turning around the current climate reality and biodiversity decline is an enormous challenge — and protecting the world’s forests is the fastest, most effective, and cost-efficient strategy to do it,” Nicole Rycroft, Canopy’s executive director, said in a press release. “We are so encouraged and inspired to work with these leading brands and innovators who are doubling down to build supply chains for the 21st century and ensure that the world’s forests remain vibrant.”  

 

Led by fashion powerhouses like Hugo Boss and Etam, 14 brands and innovators have joined the Canopy's Pack4Good and CanopyStyle initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world's Ancient and Endangered Forests and to scale up the use of Next Generation alternatives, according to the organisation. #

“At Hugo Boss, we are committed to sustainability, and understand that forests have a vital role to play in stabilizing our climate and keeping our planet liveable,” Andreas Streubig, senior vice president global corporate responsibility & public affairs at Hugo Boss said. “Canopy has made exciting progress on addressing key sourcing risks in the viscose and packaging supply chains. Hugo Boss is delighted to add our voice and influence to the collaborative and effective approaches of CanopyStyle and Pack4Good.” 

 

Led by fashion powerhouses like Hugo Boss and Etam, 14 brands and innovators have joined the Canopy's Pack4Good and CanopyStyle initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world's Ancient and Endangered Forests and to scale up the use of Next Generation alternatives, according to the organisation. #

“The Etam Group is committed to making decisions that show respect for our planet. That’s why we are pleased to be collaborating with Canopy to ensure the sustainability of our forest-derived products, from the viscose used in our products to the paper and cardboard in our packaging,” Kachen Hong, The Etam Group CSR director, said in the release. “We know that forests are integral to keeping our planet’s climate stable, and to the millions of species and people who live in them, and we are eager to do our part to help protect them.”  

 

Led by fashion powerhouses like Hugo Boss and Etam, 14 brands and innovators have joined the Canopy's Pack4Good and CanopyStyle initiatives. They have committed to end sourcing paper, packaging, and viscose textiles from the world's Ancient and Endangered Forests and to scale up the use of Next Generation alternatives, according to the organisation. #

“A key priority of Canopy’s work with brands is the accelerated commercial-scale production of game-changing Next Generation Solutions. With intensifying market demand for these circular-economy alternatives, today’s new brand partners are joined by four additional Next Generation innovators. These technology ventures are developing breakthrough production innovations to alleviate today’s sourcing pressures on vital forests,” the organisation further added.