>>
Home / Knowledge / News / Apparel/Garments / Hummel exploring Indian market for expansion
Hummel exploring Indian market for expansion
03
May '18
Courtesy: Hummel
Courtesy: Hummel
Hummel, 95-year-old Denmark-based International sportswear company, is exploring Indian market for its next leg of expansion. The company has already joined hands with premium fashion e-commerce companies such as Jabong and Myntra for retailing its products in the India subcontinent. The company runs a substantial part of its production business in India.

In their quest to penetrate the Indian market, Hummel is on the lookout for strategic partners to get a better grip on India, its people, the market and the business and economic ecosphere. They are in talks with various prospective partners to be able to explore more online e-commerce options as well as enter the offline retail segment towards the end of the year. Highly satisfied with their beta testing via Jabong and Myntra, Hummel states that their plans for India are nothing short of long-term.

In a recent visit to India, Christian Stadil, the owner of the parent company Thornico group and hummel International said, he had seen the country growing before his eyes. His company was keen to know the Indian Market and the requirement of its audience. “This country needs to be more than just a production hub and we want to be a part of its success story. Unlike most brands, which first look at China and thereafter consider moving into Indian markets, Hummel went the other way. We have made our foray in the e-commerce space already in India. Now we will also make our products available in the Chinese market as well in a month or two.”

Currently selling on Jabong and Myntra in India, Hummel is already on its way to create new records. With a very high retention rate, Hummel ranks in the top league of all available sports brand selling on Jabong and Myntra. In addition to its existing collection, considering India’s diversity, Hummel is looking to come up with a more vibrant collection to cater to the colourful palette of the Indian audience, CEO Allan Vad Nielsen said.

“The Indian market is on hummel’s priority list. We’ve been slow, yet steady and took our time to enter the Indian market, it is because we are here to stay,” Nielsen said and added, “Very soon you will find collections that are India centric. We will create branded content and products for the Indian market.” (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Anton_Ivanov / Shutterstock.com

Retail | On 27th Jan 2022

UK retail sales volumes fall at fastest rate in 11 months in Dec 2021

UK retail sales volumes fell by 3.7 per cent in December 2021, the...

Pic: Shutterstock

Textiles | On 27th Jan 2022

New train route links China’s Suzhou city to Milan in Italy

A new China-Europe freight train route has been started between...

Pic: Shutterstock

Apparel/Garments | On 27th Jan 2022

UN-WTO report underrates Bangladesh's RMG industry progress: BGMEA

The recent United Nations-World Trade Organisation joint report has...

Interviews View All

Vandana Narang, National Institute of Fashion Technology

Vandana Narang
National Institute of Fashion Technology

Campus placements are low due to lockdowns

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Atul Ganatra,

Atul Ganatra

<div>Engaged in providing a wide range of services to the entire cotton...

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Dr. Sean Blamires, Evolution and Ecology Research Centre

Dr. Sean Blamires
Evolution and Ecology Research Centre

Using spider silk for clothing may not seem to be an attractive...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Rosset ;& Cia Limited
Desigual - ABASIC, S.A.
IKEA of Sweden AB
KAS Direct Sourcing
J ;& P Coats
Lululemon Athletica Inc
Calvin Klein
Landmark Group
T.T. Limited
Recron Polyester from Reliance Industries Limited
Splash
Sportmaster Ltd.
The LYCRA Company Singapore  Pte. Ltd
PVH Corporation
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Asos
Lifestyle
Etam Group Strategy Hong Kong Limited
Truetzschler India Private Limited
SHAHI Exports Pvt Ltd
Amazon China
Rayonese Textile Inc., Division de Culp Inc.
Lenzing Aktiengesellschaft
Midas Clothing Limited
OVS Hong Kong Sourcing Ltd.
Page Industries Limited (Bangalore)
Gloria Jeans
Lacoste (Wanchai)
Aramark Uniform ;& Career Apparel, LLC
Cat Tuong Real Estate Group Joint Stock Company
LC Waikiki
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Maceton Limited
Gap International Sourcing Limited
Phong Phu international JSC (PPJ)
Tommy Hilfiger
Bluestem Global Sourcing Limited
Hirdaramani International Export Private Limited
Tchibo GmbH
Hela Clothing Pvt Ltd
IDH – The Sustainable Trade Initiative
Sainsbury's Argos Asia Limited
Chico’ FAS
Tory Burch Hong Kong Ltd
SYNERGIES HONG KONG LIMITED
NITI Aayog
Alix Partners
Vianney Textil Hogar S.A. De C.V.
Varner AS Retail
International Textile Manufacturers Federation
Vardhman Textile Ltd
Groz-Beckert East Asia LLP
Eastman Chemical Company
Lisa S.P.A.
Walmart
MAS Active / MAS Kreeda / MAS Bodyline
Benetton Group
Abit
Green Fibre
G-Star Raw C.V.
Guess Europe Sagl,
Aquarelle Clothing Limited
John Varvatos
Under Armour Global Sourcing Ltd
TESCO INTERNATIONAL SOURCING LIMITED
BIMBA ;& LOLA SL
C;&A Sourcing International Ltd
Alison Hayes Romania
Sportswear Company Spa
Arvind Limited
Decathlon
Helly Hansen Far East Ltd
Permoda(Koaj/Armi/Pronto/Bkul)
THE BOMBAY DYEING ;& MFG.CO. LTD
BIANCA
Huntsman (Singapore) Pte Ltd
Brandix Lanka Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Puma
The Top Form Brassiere Manufacturing Company Limited
Seasalt Limited
Esprit Europe Services GmbH
Boardriders Asia Sourcing Limited
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Gatsby Africa
Grasim Industries Limited
Restoque S.A.
H;&M Hennes ;& Mauritz (Far East) Ltd
Gokaldas Exports Limited
Target Corporation (MN)

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search