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Ikea aims to improve digital capabilities

27
Nov '18
Ikea aims to improve digital capabilities
Building on years of solid growth, Ikea is planning to create 11,500 jobs globally, through opening around 30 new markets, investments in its fulfilment network and in digital capabilities. In the UK and Ireland, Ikea continues to invest significantly, with a focus on greater convenience. In FY18, the retailer opened two new stores in Sheffield and Exeter.

The parent company Ingka Group has been assessing all parts of the organisation and is simplifying to enable a greater focus on adding value to its customers. As part of this, of the total 160,000 co-worker population, 7,500 jobs may be made redundant, mainly focusing on global functions and offices in 30 markets.

"We continue to grow and perform strongly. At the same time, we recognise that the retail landscape is transforming at a scale and pace we’ve never seen before. As customer behaviours change rapidly, we are investing and developing our business to meet their needs in better and new ways. We will put greater emphasis on making our existing stores even better and taking the opportunity to renew and reinvent our business in a way that is inspired by our history, culture and values. Our values guide our work and build our inclusive, open and honest culture. It’s all based on a spirit of togetherness and enthusiasm and we will continue to transform with that spirit," Jesper Brodin, chief executive officer, Ingka Group, parent group of Ikea, said.

Ikea Greenwich will open its doors in spring 2019, creating 500 new jobs. However as part of this next phase of the transformation it is anticipated 350 jobs out the 12,100 UK and Ireland roles may be made redundant during the next two years.

"We have been in the UK and Ireland for more than 30 years and Ikea has revolutionised the way people live, and the way people shop. Today it is hard to imagine a home without an IKEA product. However, we are in fast-changing retail environment and while we continue to grow, we are evaluating how we can remain relevant in the eyes of consumers – now and in the future. We recently announced our City Centre Approach starting with London and we will continue to invest in being more convenient through our enhanced service offer and digitialisation," Javier Quinones, Ikea UK and Ireland country retail manager, said.

"While the opportunities ahead of us are exciting, we know that some of the changes won’t always be easy and in some cases, we will have to make difficult decisions. Co-workers are at the heart of our business and throughout this transformation we will have an ongoing dialogue on how to navigate these changes, to ensure we do this in a way in line with our values and ensuring that our co-workers feel supported. We are confident these changes will secure the future of Ikea and will benefit its customers and ultimately its co-workers," concluded Quinones. (RR)

Fibre2Fashion News Desk – India


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