Home / Knowledge / News / Apparel/Garments / In US, 1/3 consumers shop online at least once a week
In US, 1/3 consumers shop online at least once a week
11
Jun '16
While e-commerce seems to have reached a saturation point when it comes to the number of consumers who shop online in the US, there has been a steady increase year-over-year in the frequency of consumer purchases, according to the Walker Sands 2016 Future of Retail Study.

Almost a third of consumers (31 per cent) now shop online at least once a week, up from 22 per cent in 2015, and nearly three-quarters do so at least once a month. But the number of consumers who make an online purchase less than once per month has dropped from 38 per cent to 27 per cent year over year.

The annual report of Walker Sands Communications, one of America's fastest growing PR and digital marketing firms, documents the changing habits of shoppers as more buying shifts to e-commerce.

While previous Future of Retail studies have indicated high consumer expectations for aspirational technology in the retail industry, this year's report finds a more subtle shift in consumer opinion and behavior, indicating retailers are currently in an investment and adoption phase to meet consumer technology expectations.

“The priority for retailers no longer lies in increasing the number of consumers who shop online, but rather improving their experience - whether it be online, in store or across different product categories,” said Dave Parro, partner and vice president at Walker Sands. “Our findings indicate that retailers should be focusing their current efforts on pragmatic strategies to lay the groundwork for future growth.”

The Walker Sands 2016 Future of Retail Study identifies four key areas where retailers should focus their attention to meet consumer shopping expectations in an increasingly technology-driven environment. The key areas include supply chain and logistics, integrated in-store and online experiences, the rise of luxury e-commerce and payment through mobile applications.

According to the report, retailers are making significant investments in technology adoption to meet and exceed consumer expectations.

Although drone technology is likely still a few years away, nearly 40 per cent of consumers expect to receive their first drone-delivered package in the next two years or sooner. Beacon technology and virtual reality will further blend the in-store and online experience, it said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Boban Charly,

Boban Charly

Bierrebi designs and manufactures automatic machines that cut fabric into...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search