India's apparel industry eyes growth with PM Vishwakarma Yojna

20 Sep '23

2 min read

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Insights

Prime Minister Vishwakarma Yojna scheme, inaugurated by PM Modi, is set to enhance India's apparel industry, extending benefits including financial aid and advanced training to artisans.
It aims to widen market reach and facilitate integration into MSME value chain.
AMHSSC's Dr A Sakthivel, praised the scheme's potential to fulfil the needs of the sector.

India's apparel industry and artisans are poised to receive a significant uplift following the launch of the Prime Minister Vishwakarma Yojna scheme. The initiative, launched by Prime Minister Narendra Modi, aims to extend a range of benefits to artisans involved in various crafts, including tailoring. Individuals can avail themselves of financial assistance in the form of loans and advanced skill training.

The scheme has been well-received by the Apparel, Made-Ups & Home Furnishing Sector Skill Council (AMHSSC), which foresees enormous potential for the industry’s growth.

Dr A Sakthivel, chairman, AMHSSC, commented on the scheme that it brought “immense promise” to the apparel industry and its artisans. This initiative offers a range of remarkable benefits tailored to the specific needs of skilled artisans in the apparel sector. It will empower artisans in the apparel industry, enabling them to improve the quality, scale, and reach of their products while seamlessly integrating into the MSME value chain.

He said that the scheme strongly emphasises promoting the brands of the skilled artisans, offering them greater visibility and recognition both locally and globally, which is pivotal for the apparel industry's growth. By establishing robust linkages with local and global markets, artisans gain access to a broader consumer base, thereby expanding market reach and potential.

The scheme provides vital government support encompassing financial assistance by way of loans of ₹1-2 lakh, advanced skill training, expertise in modern digital techniques, and adopting eco-friendly green technologies.

Fibre2Fashion News Desk (KUL)

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