Fynd, the Indian lifestyle omni-channel platform that sources its inventory directly from brand stores, has closed its series C round of funding, with the lead investor being Google, followed by Kae Capital, IIFL, Singularity Ventures, GrowX, California-based Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong-based Axis Capital.
With more than 8,000 outlets on board, Fynd’s proprietary inventory integrations enable customers to discover fashion in real-time and know the exact specifications of the products available.
Fynd’s latest round of funding will enable it to enhance the way it engages with consumers and retailers. The online-to-offline platform directly sources products across various categories including clothing, footwear, jewellery and accessories, from the most prominent brands in the country and brings them online.
Fynd had earlier raised a round in April 2017 led by IIFL with participation from New York based FJ Labs and Silicon Valley-based Rocketship among other participating existing investors, according to a company press release.
“Our vision is to revolutionize the online and offline shopping experience across all channels and customer touch-points. We expect that the capital raised will help us further bolster our growth trajectory,” said Fynd co-founder Harsh Shah. (DS)
Fibre2Fashion News Desk – India