Indian brand Patanjali to venture into e-commerce

16 Jan '18
1 min read

Baba Ramdev’s Patanjali Ayurved Ltd is all set to venture into e-commerce and partner with leading e-retailers and aggregators. To expand its network across the world, the company has taken the initiative to go online. Last year, Patanjali had announced its plan to launch an indigenous line of apparel, including denims, for men, women and children.

The initial sales target from apparel business alone is Rs 5,000 crore. The apparel line will be available across 250 exclusive retail outlets by April 2018. In 2016-17, Patanjali had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

Patanjali Ayurveda has also decided to enter the diaper and sanitary napkin market by launching both kids and adult diapers and affordable sanitary napkins. The company plans to formally announce its foray into this sector by the end of the third quarter of 2018. The target is to take on international companies who dominate this market in India. (RR)

Fibre2Fashion News Desk – India

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