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Indian TV Zoom, fashion brand Myntra announce partnership
24
Apr '18
Courtesy: Myntra
Courtesy: Myntra
India’s Times Network’s entertainment channel Zoom recently initiated a brand partnership with the country’s online fashion e-tailer Myntra. Beginning April 19, the channel will showcase a whole new look and feel with new shows, web-series, short formats and exclusive experiences covering every medium – television, social media, on-ground and digital.

Through this partnership, what the consumer sees on Zoom can be easily accessed on Myntra, according to a Zoom press release.

According to Myntra CEO Ananth Narayanan, the partnership will not only to make fashion more accessible, but will make “buy it as you see it” a reality. Each show will be styled by Myntra. (DS)

Fibre2Fashion News Desk – India


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