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Indochino to expand clothing range with casual wear

16
Aug '18
Courtesy: Indochino
Courtesy: Indochino

Indochino is set to broaden its product range beyond formalwear to include casual clothing, in particular made-to- measure chinos plus a refreshed selection of custom overcoats. The company recently launched clothing for Fall/Winter 2018, an inspiration from the fall British countryside and the English gent while imbuing a dash of North American cool. 

This season’s colour palette reflects the rich natural colours found in rural England such as dark forest greens, earthy browns, bold charcoals, rich burgundy’s, wild plums, and deep wintry navy’s and blues. Warm materials and raw textures — 100 per cent wool, flannel, tweed and brushed fabrics — all evoke the heritage influence. Classic tweed, windowpane, herringbone, houndstooth, checks, stripes and micropatterns are richer now and pack more attitude than traditional designs. The resulting look feels fresh and effortlessly self-assured, Indochino said in a press release.

 "Expanding into new product categories is something our customers have been waiting for," said Drew Green, president and chief executive officer of Indochino. "We’ve spent years perfecting the made to measure suit and shirt experience by innovating our platform, our products and our differentiated direct to consumer omni-channel approach. Now, beginning with men’s chinos, we’re advancing our ability to disrupt the entire apparel industry and make perfectly fitted, personalised custom apparel the de facto choice across all categories."

 Indochino has revamped its selection of overcoats just in time for fall, with real consideration for style and the changing climate. Comprised of a luxurious wool/cashmere blend, they offer a soft and comfortable feel without compromising on a great look.

 "This collection is the icing on the cake following a busy summer of retail expansion. Last week, we celebrated the launch of our 30th showroom, this time in Columbus, Ohio. Today, we opened a second Chicago location after the success of our first store in the city, which opened just last summer. I am incredibly excited for what the future holds and to continue to introduce more men to custom apparel," Green said. (RR)

Fibre2Fashion News Desk – India


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