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Informa Markets partners with footwear event Micam Milano

Feb '20
Pic: Informa Markets
Pic: Informa Markets
Informa Markets, the international exhibitions and events group, has announced a partnership with Micam Milano – the footwear industry’s international fair, to introduce the North American edition of the global event, Micam Americas. Debuting this August 17-19, Micam Americas will run alongside Magic and Project, the most important US fashion trade events.

Micam Americas will succeed FN Platform as the largest footwear event in the US While Footwear News has chosen not to continue the collaboration with the footwear trade show, it will continue to be a valued media partner moving forward.

“Magic has grown the footprint for the footwear industry in the United States. This new partnership forges a powerful global footwear community, servicing our customers with more access to trends, education and business opportunities,” said Leslie Gallin, president footwear, Informa Markets Fashion.

Benefiting from global trend direction, experiential and immersive themes, increased international retailer presence, and the introduction of global brands to the US market, attendees and exhibitors of Micam Americas will gain access to a 360-degree fashion and footwear experience in the worldwide footwear community.

“Micam will share with Magic the goals of connecting the footwear industry through landmark event experiences. We are pleased to extend the Micam brand into Micam Americas through our partnership with Informa Markets and join the exciting US fashion community,” said Siro Badon, Micam Milano president.

Micam Americas, will run at the Las Vegas Convention Center, alongside Magic and Project Las Vegas and will continue to deliver a three-day business forum—intuitively merchandised floor plan (women’s, men’s, fast fashion, and children), providing networking events, engaging educational seminars—all in an elevated experience.

Informa Markets’ Fashion portfolio serves the global fashion industry through comprehensive marketplaces in New York, Tokyo, and Las Vegas. Their events cover all major fashion categories including footwear, men’s, women’s, children’s apparel and accessories.

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Its portfolio comprises of more than 550 international B2B events and brands in markets including healthcare & pharmaceuticals, infrastructure, construction & real estate, fashion & apparel, hospitality, food & beverage, and health & nutrition, among others.

Micam Milano, the leading international exhibition of the footwear sector, is held twice a year, in February and September at the Fiera Milano Rho exhibition centre in Milan.

Fibre2Fashion News Desk (PC)

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