Home / Knowledge / News / Apparel/Garments / Jaanuu names Dave Beveridge as its first CMO
Jaanuu names Dave Beveridge as its first CMO
Jan '18
Courtesy: PR Newswire/Jaanuu
Courtesy: PR Newswire/Jaanuu
Jaanuu has named Dave Beveridge as its first chief marketing officer, expanding its executive team. The move is important in view of the strong demand with record 2017 sales, and in light of significant growth plans for 2018. The brand has also grown its investor group to include footwear company Olukai's co-founder, Matt Till, and current CEO, Jim Harris.

The announcement was made today by Shaan Sethi, founder and CEO of Jaanuu, the most successful and fastest growing direct-to-consumer brand in the medical apparel space.

Having served as a marketing advisor to Jaanuu since 2014, Beveridge segues into a senior staff position with the company following nearly three years as VP of eCommerce for Planet Blue, where he was integral in improving topline revenue by 75 per cent and operating profit 100 per cent for the bohemian/beach apparel company. He previously served as VP of marketing for video sharing app maker Whipclip and in a similar capacity for the fashion subscription service ShoeDazzle. From 2010-12 Beveridge worked in the entertainment industry as chief of staff, digital for the media production company BermanBraun (now Whalerock Industries) in the wake of his role as VP of eCommerce and business development for Sportnet, assisting with its merger with GrindTV to form the largest global action-sports community/commerce destination.

An MBA graduate of Saint Mary's College, Beveridge is a coveted expert on digital marketing and customer relationship management, among other topics, and has served as a speaker at such industry conclaves as Brand Innovators, Experian Client Summit and Fashion Digital LA.

"Dave is a proven leader and one of the most well-respected veterans in eCommerce, having led marketing at both Planet Blue and ShoeDazzle," stated founder and CEO Shaan Sethi, who launched the fashion-forward scrubs lifestyle company five years ago with his sister, Dr. Neela Sethi Young. "This is the right time to build out our leadership team, and we know that Dave will be integral in reaching new audiences while stoking the loyalty of our existing customers."

"Dave Beveridge is the guy you bring in when you're ready to kick your marketing into high gear," said Brian Lee, founder of ShoeDazzle and co-founder of The Honest Company. "Having worked with him for over two years at ShoeDazzle, I know he will bring unequaled creativity and tenacity to his new CMO post at Jaanuu."

Concurrently, following the strong success of its July 2017 footwear launch, Jaanuu bolstered its recent strategic investment round with two new members of its investor group: Matt Till and Jim Harris, co-founder and CEO, respectively, of the Hawaii-inspired footwear company Olukai.

Jaanuu's success can be attributed to its disruption of the multi-billion-dollar medical apparel market with its fresh vision of contemporary, fashionable scrubs, lab coats and footwear. The brand's highly coveted runway-inspired styles and products reflect some of today's most popular fashion trends and feature cutting edge proprietary fabrication, Jaanacea which stays soft and wrinkle resistant while withstanding the harsh conditions of a hospital or medical environment. (SV)

Fibre2Fashion News Desk – India

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