Home / Knowledge / News / Apparel/Garments / Jabong adds fashion brand Wrogn to its portfolio
Jabong adds fashion brand Wrogn to its portfolio
16
Mar '17
Courtesy: Jabong
Courtesy: Jabong
India's leading fashion portal Jabong, has announced the addition of Virat Kohli's breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available on Jabong in 450 variants. The top two highest spenders on the day of launch will meet Kohli, while the other five highest spenders will receive merchandise signed by him.

The launch will be supported by digital and social media campaigns including Virat's selfie video announcing the brand's launch on various social media channels. A separate Shop-In-Shop promotion will highlight the Wrogn's latest campaign images, videos, main categories and brand description on Jabong's website and mobile app as well as Jabong's digital fashion blog.

"We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong's core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it is exhilarating that we will bring more joy to our customers with Wrogn on board," said Rahul Taneja, chief business officer, Jabong.

"It brings great pleasure to us to launch Wrogn on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click and we are elated to welcome the brand in the cartel," said Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong.

"Wrogn is one of the fastest growing men's youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS 2017 Collection. Jabong has a strong base of fashion forward consumers and I am sure Wrogn as a brand will fulfill their needs," Anjana Reddy, CEO Universal Sportsbiz & owner of Wrogn.

Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as Topshop, Topman, Dorothy Perkins, Missguided, Next, Asics, Alcis, Hummel, DC and New Era Caps to name a few. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Nov 2020

Bangladesh wants duty-free entry of 42 products into Nepal

Bangladesh has sought duty-free entry of 42 products, including...

Pic: Shutterstock

Textiles | On 26th Nov 2020

Curbs on exports to China may cripple Oz wool industry

The Australian wool industry may witness a crippling effect of...

Pic: Shutterstock

Retail | On 26th Nov 2020

BRC hails UK govt decision to open all retail after Dec 2

In response to Prime Minister Boris Johnson's announcement that all...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Alessandro Marengo,

Alessandro Marengo

Founded in 1974, Italian firm Zaitex SpA is one of the leading suppliers...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search