Home / Knowledge / News / Apparel/Garments / Jabong adds fashion brand Wrogn to its portfolio
Jabong adds fashion brand Wrogn to its portfolio
16
Mar '17
Courtesy: Jabong
Courtesy: Jabong
India's leading fashion portal Jabong, has announced the addition of Virat Kohli's breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available on Jabong in 450 variants. The top two highest spenders on the day of launch will meet Kohli, while the other five highest spenders will receive merchandise signed by him.

The launch will be supported by digital and social media campaigns including Virat's selfie video announcing the brand's launch on various social media channels. A separate Shop-In-Shop promotion will highlight the Wrogn's latest campaign images, videos, main categories and brand description on Jabong's website and mobile app as well as Jabong's digital fashion blog.

"We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong's core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it is exhilarating that we will bring more joy to our customers with Wrogn on board," said Rahul Taneja, chief business officer, Jabong.

"It brings great pleasure to us to launch Wrogn on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click and we are elated to welcome the brand in the cartel," said Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong.

"Wrogn is one of the fastest growing men's youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS 2017 Collection. Jabong has a strong base of fashion forward consumers and I am sure Wrogn as a brand will fulfill their needs," Anjana Reddy, CEO Universal Sportsbiz & owner of Wrogn.

Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as Topshop, Topman, Dorothy Perkins, Missguided, Next, Asics, Alcis, Hummel, DC and New Era Caps to name a few. (KD)

Fibre2Fashion News Desk – India


Interviews View All

Shiladitya K Joshi, Truetzschler India Private Limited

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Footwear industry, Head honchos

Footwear industry
Head honchos

There is rising demand for fancy, trendy and yet comfortable footwear

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Fabio Grandis,

Fabio Grandis

Italian company Grandis SRL has been operating in the textile industry for ...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search