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Jabong adds Forever 21 to its product portfolio

22
Mar '17

Courtesy: Jabong

India's leading online fashion portal Jabong has announced the addition of American fashionwear brand Forever 21 to its product portfolio. The brand, which is the 5^th largest specialty retailer in the US, will be available on Jabong in variants across the apparel, accessories and footwear categories such as tops, dresses, t-shirts, intimates and more.

"At Jabong, we continuously strive to offer the best of global fashion brands to our shoppers. Forever 21 is a pioneer and global leader in the fast fashion category and its addition will strengthen the comprehensive line of finely curated international portfolio on Jabong," said Gunjan Soni, head of Jabong.

"We are thrilled to launch on Jabong, which has carved a unique niche among the upmarket fashionistas of India who swear by the hottest international designs. The combined strengths of Jabong and Myntra help us cover a major share of the online fashion retail market and uniquely curate our products to cater to the shopper preferences on each platform. This complements our aggressive offline strategy and we are excited to herald a long association with Jabong," said Abhinav Zutshi, India business head, Forever 21.

With Forever 21, Jabong has now added 20 new brands on its platform in March itself and will be taking the number to 35 by the end of this month. Brands added to Jabong this month include New Era Caps, Wrogn, Mothercare, Roadster, Cover Story, AAY, Zivame and Mast and Harbor among others. Jabong now has approximately 2,000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone.

"We are super-charged with an array of top label launches on Jabong this month, which has injected fresh energy in our team. We have more compelling labels in the offing and will continue to delight our shoppers with the latest and hottest in fashion," added Soni.

Jabong is known to have introduced a multitude of fashion brands in India in the past such as Topshop, Topman, Dorothy Perkins, Missguided and Next to name a few. (KD)

Fibre2Fashion News Desk – India

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