JFW Chennai edition to see 'Super Into Spring' from TCP

15 Mar '18
2 min read
Courtesy: JFW/The Children
Courtesy: JFW/The Children's Place

The upcoming Chennai edition of the Junior’s Fashion Week (JFW) will see presentation of ‘Super Into Spring’ collection of The Children’s Place (TCP). Resembling a product of wishful imagination and majestical memories, the Kidspiration range has soothing hues printed on comfortable silhouettes. JFW is scheduled for March 17-18 at The Westin Hotel.

From classic Denim to trendy bomber jackets, to rugged jeans and basic coloured t-shirts bearing voguish designs, TCP weaves mesmerising magic into the modest basics. Girls going confidently gaga over easy-peasy pants in pastel blues and pinks resonating with the TCP SS18 collection: Do more of what makes you awesome.

“Kids are almost the most important decisionmakers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Chennai,” said Alok Dubey, CEO of Arvind Lifestyle Brands Division, Arvind Lifestyle Brands Ltd., franchisee for The Children’s Place in India.

“We have recognized that parents crave modern, fun, easy-to-wear kids’ clothing that combines quality, value and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience,” Dubey added.

Beach themed shirts, nautical prints and tropical shorts bring to the forefront a special world, a world self-built by and around the little one. Supplementing the quote “Being kind is the new cool”, TCP brings pastel coloured pants, cool shorts, and striped shirts, permeated with summery vibes, while affirming the fact that kindness sure wins hearts.

Spreading fashion pan India, TCP has exclusive stores in Bengaluru, Mumbai, Chennai, Kochi, Pune, and Noida. Its products are also available at Shoppers Stop, Iconic and Kapkids stores across the country. Online, TCP products are available on NNNow.com and leading e-commerce platforms including Amazon and Flipkart. (RKS)

Fibre2Fashion News Desk – India

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