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Jos. A. Bank introduces clothes with 37.5 technology
15
Oct '17
Courtesy: Jos A Bank
Courtesy: Jos A Bank
Jos. A. Bank, a subsidiary of Tailored Brands, has introduced clothes for the modern traveler under the TravelTech label featuring breakthrough 37.5 technology which helps maintain the optimum microclimate of the body. TravelTech is a tailored clothing and sportswear line that incorporates a new layer that is most commonly found in sports performance gear.

Designed with versatility and endurance in mind, the 37.5 technology has now been applied to tailored clothing for the modern professional in the everyday suit.

The product from the hard-working TravelTech collection uses the 37.5 fabric technology developed by Dr. Gregory Haggquist, founder and chief technology officer at Cocona, including the patented processes that keep particles active throughout the manufacturing process to improve the performance of yarn, fabrics and film. The yarn used in TravelTech garments works from the lining to the mesh to the exterior fabric, which helps maintain the optimum microclimate for body. These sportswear and tailored clothing items are now a more comfortable option for the daily rigors of the modern-day traveler.

Additional features of 37.5 technology in TravelTech garments include thermostat which allows warming or cooling as per the body needs, and moisture and odour control which removes moisture vapour before liquid sweat forms and traps odours and releases them in laundering.

The 37.5 technology is embedded into the fabric and therefore stays and is not washed away.

"It is exciting to see our 37.5 technology incorporated into tailored men's clothing," says Haggquist. "With this collaboration with Jos. A. Bank, they have created a more comfortable technologically advanced suit for the everyday professional. So now you can look great and feel comfortable all day long with the TravelTech collection."

The collection of slim fit to traditional fit garments from suits to dress shirts and sportswear has been made more comfortable. Stretch material is built into the waistband of the suit pants to provide unrestricted range of motion. Zippered utility pockets are strategically placed inside jackets and pant. Suit separate jackets and sport coats start at $498, pants start at $200, dress shirts start at $89.50, and sportswear starts at $99.50. A complete performance comfort system can be created by layering the different TravelTech pieces. This new collection will be available exclusively at Jos. A. Bank stores across the United States as well as online at josbank.com. (SV)

Fibre2Fashion News Desk – India


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