Click & Collect and Shop Online in Store are two key steps in KappAhl’s journey to digitisation and a seamless buying experience based on the customer and their needs. Click&Collect means KappAhl’s customers can now shop online and collect their goods in store at no extra cost.
Shop Online in Store means that store staff can use the checkout system to help customers order items that have sold out or that are not available in that store’s normal range. The customer can make the purchase directly and pay at the checkout via their mobile phone.
“Immediately at launch here in Sweden we saw positive effects on sales. Our colleagues in stores are happy to be able to offer a better service, and the customer is happy to have more choice,” says Charlotte Katz, head of Digital at KappAhl.
“Every way of shopping at KappAhl should be integrated. Online and physical stores aren’t different channels; they’re two parts of the same KappAhl. The customer chooses, we deliver. Because there is always stock online, this means that items are never sold out in stores, either,” says Katz. (VM)
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