Each piece within the new collection is equipped with Smartrac's Experiences solution, and embedded with the Smartrac's Circus Dura NFC tag, featured by NXP's NTAG 213 IC, under the KBA logo. Customers can tap the logo with any NFC-enabled device to receive a dynamic user experience powered by Blue Bite, which includes product information, collection lookbook, real-time social media feeds, and a countdown to the next content update.
"We always aim to be on the forefront of quality and designs with our swimwear. Upon launching our new activewear line, we wanted to offer the best in technology, functions and quality - all in the same product. NFC technology fulfilled all of our requirements, especially when partnering with the leading providers of this technology. Blue Bite and Smartrac were easy choices," said Alexander Hagard Gronwall, co-founder at Khongboon Group Ltd.
"Partnering with Khongboon and Blue Bite is another confirmation that Smartrac's innovative products and solutions are essential ingredients for end-to-end product digitisation. Bringing digital services to their products presents a major opportunity for brand manufacturers, and Smartrac is proud to support Khongboon in making the most of that opportunity," said Corey L Wilson, vice president global business development, Smartrac.
"The launch of the new KBA brand comes at a time when fitness is an increasing priority for many individuals. The integration of Blue Bite technology into apparel provides health-conscious consumers added benefits that are currently unavailable in other activewear lines. We look forward to continuing the collaboration on new and compelling digital experiences for Khongboon customers," said Mikhail Damiani, CEO of Blue Bite. (KD)
Fibre2Fashion News Desk – India
Textiles | On 27th Jan 2021
Concerns of UK manufacturers regarding shortage of low-wage workers...
Retail | On 27th Jan 2021
The versatility and resilience of retailers helped many stores...
Fashion | On 27th Jan 2021
Aditya Birla Fashion and Retail Limited, India’s leading fashion...
Headhonchos Indian textile value chain
'One nation, one tax' is a great concept
Nitin Bhatia Trend Arrest
Setting up a brand for online selling is easy, but running the brand is not
Top executives Textile industry
Denimsandjeans India 2018
Kuldeep Pareek
Italian company Schoch Reeds has been producing high-quality weaving reeds ...
Spring Chang
A specialist in manufacturing printing machines, <b>Wenzhou Changs</b>...
Rajesh Vig & Ritu Vig
Rajesh Vig and Ritu Vig, promoters of the kidswear brand Happy Feet,...
Pierre Wiertz EDANA
EDANA, the international association serving the nonwovens and related...
Matthew Kolmes Supreme Corporation
Supreme Corporation manufactures innovative specialty yarns and safety...
Iago Castro Asensio RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Jay Ramrakhiani Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Judy Frater Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
Tony Ward Tony Ward
"You have to truly understand what your client wants, know her needs, what ...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.