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Kohl's collaborating with Authentic Brands Group

29
Aug '18
Courtesy: Kohl
Courtesy: Kohl
Kohl’s is collaborating with Authentic Brands Group (ABG), owner of Nine West, to include the iconic lifestyle brand into its brand portfolio. The introduction of Nine West, in partnership with brand owner, ABG, elevates Kohl’s offerings for women and millennial customers and strengthens Kohl’s position as a destination for the most sought-after brands.

In addition to Nine West footwear, handbags and outerwear, Kohl’s will debut a new women’s apparel collection.

“We’re excited to bring Nine West, a brand synonymous with fashion and sophistication, to Kohl’s customers nationwide,” said Doug Howe, Kohl’s chief merchandising officer. “We admire the role Nine West has played in shaping the footwear industry and its success in becoming one of the most recognised and desired brands among female consumers, particularly millennial customers. The addition of the Nine West brand to our women’s portfolio further illustrates our commitment to delivering relevant, sought-after brands that will continue to drive new customers to Kohl’s.”

“We are excited to collaborate with Kohl’s on a Nine West collection of apparel and accessories and introduce Nine West to Kohl’s customers,” said Nick Woodhouse, president and CMO of ABG, owner of Nine West. “Nine West strives to offer women a head to toe wardrobe that makes a statement about who she is and what she aspires to be, and we are confident that Kohl’s is the right destination to deliver on the Nine West brand promise.”

Beginning July 2019, Kohl’s will offer Nine West shoes, handbags, outerwear, and exclusive Nine West apparel in all stores nationwide, as well as an expanded assortment on Kohls.com. The Nine West collection joins assortment of brands Kohl’s customers love at a value they expect. Nine West joins Kohl’s portfolio of top brands including LC Lauren Conrad, Simply Vera Vera Wang, Apt. 9, POPSUGAR at Kohl’s, Circus by Sam Edelman, a:Glow maternity, Nike, Under Armour, adidas, Levis, and New Balance. (SV)

Fibre2Fashion News Desk – India


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