Home / Knowledge / News / Apparel/Garments / Komar signs licensing deal with DreamWave
Komar signs licensing deal with DreamWave
08
Feb '18
Courtesy: Komar
Courtesy: Komar
Global apparel company Komar has signed a licensing agreement with DreamWave, a leading resource of licensed, private label and branded swimwear, outerwear and sleepwear, for the design, manufacture, marketing, distribution and sale of ladies swimwear for the Carole Hochman brand, renowned for stylish and luxuriously comfortable sleep and loungewear designs.

The Carole Hochman brand is renowned for sleep and loungewear designs that are both beautifully stylish and luxuriously comfortable. DreamWave is a leading resource of licensed, private label and branded swimwear, outerwear and sleepwear, and is committed to develop and produce an offering of women's swimwear that shares the brand's longstanding commitment to quality and design.

The licensing agreement is the first such license for this category, and will join a number of licenses awarded the use of the Carole Hochman name including slippers and socks. Carole Hochman products are carried by such retailers as Dillard's, Lord & Taylor and QVC.

"As a brand, we look to partner with leaders in the industry to develop stylish offerings that help women embrace the Carole Hochman lifestyle," shared David Komar, principal and chief marketing officer at Komar. "This agreement with DreamWave is another step in our successful licensing strategy to help expand our consumer appeal to a new category."

"We are excited to work with Komar, a like-minded company rooted in family-values, with an industry-wide reputation for excellence," said Sion Betesh, SVP Brand Development at DreamWave. "The Carole Hochman brand, which stands for sophisticated comfort, is a wonderful addition to our portfolio."

The Carole Hochman swimwear collection will be available for preview in April 2018, and will ship to retail beginning December 2018. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Tough for Vietnamese firms to follow EVFTA rules of origin

Though Vietnamese textile and garment firms are aware of the...

Pic: Walpole/Burberry

Apparel/Garments | On 25th Feb 2020

UK brands working for sustainable future with Walpole

Fourty brands have signed up for the Walpole British Luxury...

Pic: Shutterstock

Apparel/Garments | On 25th Feb 2020

Angola spends $235 mn on apparel imports in 2019

Angola spent $170 million on new imported clothes and $65 million on...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search