Lamoda launches Mothercare on marketplace

In total, over 650 global and Russian brands as well as 47,000 SKUs of children’s products in the categories of clothes, shoes, accessories, toys, hygiene and personal care are available on Lamoda children’s category which Lamoda plans to expand further in partnership with Mothercare.

“Lamoda continues to expand its range across all categories: women’s clothing, perfumes and cosmetics, sports, household products, and, of course, children’s products, including toys. This spring, the portfolio of children’s premium brands at Lamoda were replenished with the brands Dsquared, No 21, Marni, Byblos, Miss Blumarine, Boss. The partnership with Mothercare is a long-awaited step for us. Now parents will be able to shop on one site, not only for themselves, but for the whole family at the same time, with access to a wide seduction of products – with the possibility of trying before buying and most importantly, fast and free delivery,” said Alexandra Artyushkina, chief commercial officer, Lamoda.

“Mothercare stands together with parents in such an amazing, serious, joyful, beautiful, hard, but gratifying mission. And we are very pleased that through the long-awaited cooperation with Lamoda our brand will become available to even more parents,” said Diana Karaseva, head of marketing, Mothercare.

Lamoda was established in 2011. Today Lamoda is the leading online platform for fashion and lifestyle in Russia and the CIS, listing more than 6 million products from 3,000 international and local fashion brands to over 3 million active customers. Lamoda proudly employs over 7,000 people in Moscow, Minsk, Kyiv and Almaty, as well as a cutting-edge automated fulfilment center in Bykovo, a technology hub, and 3 call-centers in Volgograd, Zhytomyr and Chernigiv. Lamoda’s delivery network is also one of the largest last-mile delivery services in Russia and CIS. Lamoda, is part of Global Fashion Group (GFG), the leading online fashion and lifestyle destination in growth markets.

Global Fashion Group is the leading fashion and lifestyle retail destination in Asia Pacific, Latin America and CIS.

Mothercare was founded in 1961 in the UK. Today, the Mothercare brand is represented in more than 1,200 stores in 53 countries. The first Mothercare store in Russia opened its doors in 1994 in Moscow. Now, Mothercare already has 57 branded stores in Moscow and Moscow Region, and 118 throughout Russia.

Fibre2Fashion News Desk (PC)