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Levi Strauss announces senior leadership changes

Oct '20
Pic: Levi Strauss & Co.
Pic: Levi Strauss & Co.
Levi Strauss has announced a series of leadership changes, effective November 30, 2020, designed to position the company for the future. The company is elevating the Levi’s brand, with an increased focus on direct-to-consumer (DTC) and prioritising the digitisation of its business to deliver value and help the company emerge stronger and more profitable.

Today’s executive appointments will enable the company to fully embrace agility and digitisation to respond more quickly and effectively in the marketplace. As direct reports to Chip Bergh, president and chief executive officer of Levi Strauss, these leaders together will be responsible for driving the company’s strategic growth agenda, according to a press release by the company.

To build on the existing strength of the Levi’s brand, the company is promoting its chief marketing officer, Jen Sey, to brand president. The Levi’s brand organisation will bring together marketing, design, merchandising and brand experience to drive a centre-led brand vision and execute with a consumer-centric focus globally.

Liz O’Neill will become chief operations officer and build on the strength of the operational backbone of the company’s global supply chain by driving digitisation, sustainability. and agility, including the ongoing rollout of the company’s F.L.X. technology.

Seth Ellison, previously executive vice president and president, Europe, is being promoted to chief commercial officer (CCO), leading the company’s global commercial operations. As CCO, Ellison will leverage the diversification and DTC-first mind-set successfully operationalised in Europe to amplify commercial growth across all channels and markets.

To accelerate the company’s digital transformation, Marc Rosen, executive vice president and president, Americas, is taking on an additional role leading a new digital enterprise office. In this capacity, Rosen will work with technology, business, data and artificial intelligence leaders across the company to set the company’s enterprise-wide digital agenda.

“By doubling down on the company’s key growth drivers, the continued strengthening of our greatest asset, the Levi’s brand; leading with DTC and diversifying our business; and fully embracing digital to transform our operations and processes, we are capitalising on the opportunities created by the global pandemic, which has accelerated changes in consumer behaviour and the competitive landscape. With an industry-leading management team, the company is fortunate to have a group of leaders who have been driving long-term value and are well-positioned to drive this focus for the next chapter of our growth,” Bergh said.

Fibre2Fashion News Desk (GK)

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November 2020

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