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Lingerie perceived more as an outerwear item now
28
Jun '18
Lingerie, which was an innerwear item in the past, is perceived now more as an outerwear item, incorporating more aesthetic designs and fashion, according to Dilshan Mohamed, director, supply chain management, of Sri Lanka-based Bodyline Pvt Ltd. Options like odour-free, fast-drying and wearable technology are also available in lingerie, he said.

In an interview to Fibre2Fashion, Mohamed said with the shift in lifestyle, global markets have led to a change in demand adding more categories to lingerie. Bandeau, sports bras and camisoles with bra pads are simple examples of such diversification. Consumers are also moving into pasties, silicon cover and backless bra, he said.

New brands and functional products with good aesthetics and affordable price, influence of social media and online sales, and the demand for new product categories as a result of fitness and lifestyle concerns are the top three drivers in the lingerie business, he added. (DS)

For the full interview, please click here.

Fibre2Fashion News Desk – India


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