Lululemon athletica, an athletic apparel company for yoga, running and other sweaty pursuits, with products that create transformational experiences for people, and 7mesh Industries, an emerging global brand in high performance cycling apparel, have entered into a strategic partnership to co-create and push the boundaries in advanced technical apparel.
“We’re always open to unlock opportunities to fuel our innovation pipeline. In bringing together 7mesh’s extensive technical apparel expertise and performance-focused mindset with the capabilities of our industry disrupting R&D Whitespace team, we perfectly blend fashion and function to co-create transformational products for our guests,” said lululemon CEO Laurent Potdevin.
Building on the success of its pioneering engineered sensation, Whitespace R&D is an investment priority and catalyst for innovation through its creation of new fabrics and construction technologies, product testing and future concept development.
“We’re excited to partner with industry leaders like 7mesh, building deep technical capabilities that will enable us to scale the cadence of innovation we deliver to market,” added COO Stuart Haselden.
7mesh CEO Tyler Jordan commented: “Working in close partnership with lululemon’s Whitespace team is an incredible opportunity for us. We’re excited to push the state of the art together in co-creating the most advanced technical performance apparel available.”
Located in Squamish, British Columbia, 7mesh is in close proximity to lululemon’s Vancouver headquarters. Alongside the strategic partnership, lululemon has made a minority investment in 7mesh which was advised by Tim Dahms, managing director at Financo. (SV)
Fibre2Fashion News Desk – India