Home / Knowledge / News / Apparel/Garments / Lulus getting $120 m investment from IVP, CPPIB
Lulus getting $120 m investment from IVP, CPPIB
May '18
Courtesy: Lulus
Courtesy: Lulus
Lulus, a leading, digitally native apparel brand for women, is getting a $120 million investment from IVP, a premier later-stage venture capital and growth equity firm, and Canada Pension Plan Investment Board (CPPIB), a global investment management firm. Founded in 1996 by Colleen Winter and Debra Cannon, Lulus is a rapidly growing lifestyle, fashion brand.

Headquartered in Chico, California, Lulus has emerged as the go-to brand for affordable luxury by offering curated, quality products at reasonable prices, superior customer service, and a personalised online shopping experience. Featuring a unique product assortment from the Lulus label and a curated selection of on-trend designers and brands, the company utilises a data driven approach to be able to deliver not only what customers want when they want it, but to be able to leverage scarcity and urgency of sale. Lulus has employed this differentiated merchandising strategy to foster a highly-engaged and loyal millennial customer base.

"My mother and I started Lulus together and are extremely proud of how the company has been able to delight millions of women over the last 20 years," said Colleen Winter, co-founder and CEO of Lulus. "We took our first outside investment from HIG Growth Partners four years ago, and they have been valuable partners as we've grown the company significantly. As we look to the next phase of our journey, we are excited to work alongside visionaries like IVP and CPPIB to help strategically guide us through this next wave of growth."

IVP has a 38-year history of backing innovative consumer companies like Glossier, HomeAway, the Honest Company, MasterClass, Snap, Supercell, and Twitter. As part of the company's investment, Eric Liaw, general partner at IVP will join the Lulus board of directors.

"What Colleen, Debra, and the Lulus team have been able to accomplish over the years is nothing short of incredible. From humble beginnings in Chico, today they serve customers worldwide," said Eric Liaw, general partner at IVP. "We are honoured to join them to help expand the company in the years ahead."

"Lulus' business is exposed to a number of long-term growth drivers that align with CPPIB's Thematic Investing strategy. Lulus' proven track record as a successful retailer targeted to millennial women and as an early participant in the e-commerce space demonstrates their ability to thrive in the rapidly changing retail segment where customers are increasingly shopping online," said Poul Winslow, managing director, head of Thematic Investing and External Portfolio Management, CPPIB. "We look forward to working with the Lulus team, HIG, and IVP to continue building the brand."

John Kim, a managing director with HIG, commented, "Since our initial investment in 2014, Lulus has continued to demonstrate spectacular growth, and is now one of the leading digitally native brands in the United States. We are very proud of the Lulus team as they have only begun to scratch the surface of the company's potential."

HIG managing director Evan Karp added, "Lulus' mission to offer affordable luxury shopping and unparalleled customer service to millennial women online has created a passionate, rapidly growing, and brand loyal customer base. We are pleased that IVP and CPPIB, each of whom has substantial consumer and technology investment experience, will be joining the Lulus board of directors." (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jan 2022

Vietnam-US trade hits $111.56 bn in 2021

Vietnam-US trade hit $111.56 billion in 2021, up by nearly $21...

Pic: Shutterstock

Textiles | On 26th Jan 2022

Turkey using less coal, hydropower; use of renewables, gas up: Ember

The use of coal and water for energy in Turkey reduced in 2021, while ...

Pic: Bangladesh Parliament Secretariat/Facebook

Apparel/Garments | On 26th Jan 2022

Trade Organisation Bill, 2022, introduced in Bangladesh parliament

The Trade Organisation Bill, 2022, aimed at allowing foreign traders...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Shlomzion Chen, Seevix

Shlomzion Chen

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Asif Rahman, MIP

Asif Rahman

MIP is a manufacturer and distributor of high-performance textiles and...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Asmita Marwa, Asmita Marwa Design

Asmita Marwa
Asmita Marwa Design

Indian fashion designer Asmita Marwa has been rated by Vogue as one of the ...

Ester Kubisz, Label - Ester Kubisz

Ester Kubisz
Label - Ester Kubisz

Ester Kubisz, a London-based designer and founder of her eponymous label,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


Calvin Klein
Esprit Europe Services GmbH
PVH Corporation
J ;& P Coats
Grasim Industries Limited
Reiter India Private Limited
Target Corporation (MN)
Sportswear Company Spa
T.T. Limited
SHAHI Exports Pvt Ltd
Benetton Group
Chico’ FAS
Amazon China
Lululemon Athletica Inc
Vardhman Textile Ltd
Lacoste (Wanchai)
Guess Europe Sagl,
Desigual - ABASIC, S.A.
Tommy Hilfiger
Maceton Limited
Gokaldas Exports Limited
Chori Company Limited
Alison Hayes Romania
Phong Phu international JSC (PPJ)
Etam Group Strategy Hong Kong Limited
IKEA of Sweden AB
Aquarelle Clothing Limited
Landmark Group
Vianney Textil Hogar S.A. De C.V.
OVS Hong Kong Sourcing Ltd.
G-Star Raw C.V.
Rosset ;& Cia Limited
Under Armour Global Sourcing Ltd
NITI Aayog
The LYCRA Company Singapore  Pte. Ltd
C;&A Sourcing International Ltd
Recron Polyester from Reliance Industries Limited
Tory Burch Hong Kong Ltd
Gloria Jeans
Aramark Uniform ;& Career Apparel, LLC
Brandix Lanka Limited
Sateri (Jiujiang) Fiber Co.,Ltd
MAS Active / MAS Kreeda / MAS Bodyline
Gap International Sourcing Limited
Restoque S.A.
Huntsman (Singapore) Pte Ltd
Hirdaramani International Export Private Limited
Seasalt Limited
Midas Clothing Limited
Alix Partners
IDH – The Sustainable Trade Initiative
Varner AS Retail
International Textile Manufacturers Federation
Bluestem Global Sourcing Limited
Gatsby Africa
The Top Form Brassiere Manufacturing Company Limited
Tchibo GmbH
Hela Clothing Pvt Ltd
Groz-Beckert East Asia LLP
Sainsbury's Argos Asia Limited
Cat Tuong Real Estate Group Joint Stock Company
KAS Direct Sourcing
Truetzschler India Private Limited
Helly Hansen Far East Ltd
H;&M Hennes ;& Mauritz (Far East) Ltd
Rayonese Textile Inc., Division de Culp Inc.
Eastman Chemical Company
Arvind Limited
Page Industries Limited (Bangalore)
Green Fibre
John Varvatos
Boardriders Asia Sourcing Limited
Lisa S.P.A.
Sportmaster Ltd.

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search