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Luxury fashion house Prada launches Re-Nylon project

30
Jun '19
Pic: Prada
Pic: Prada
Reflecting changing times and a shifting world, Italian luxury fashion house Prada has announced the launch of a pioneering new project, Re-Nylon, introducing a sustainable line of iconic Prada bag silhouettes executed in a unique new regenerated nylon, Econyl. Prada Re-Nylon reinvents the idea of timeless, as something that can truly last forever.

The product of a partnership between Prada and the textile yarn producer Aquafil, Econyl nylon is obtained through the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fibre waste. Econyl yarn, through a process of depolymerization and re-polymerisation, can be recycled indefinitely, with no loss of quality.

Re-Nylon is a bold move towards total sustainability – towards an ultimate goal of converting all Prada virgin nylon into regenerated nylon Econyl by the end of 2021. It reflects the focus of the Prada Group on promoting a corporate culture that aspires to increasingly sustainable balances, incorporating into its daily work the idea of a return of value to society.

“I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021,” said Lorenzo Bertelli, Prada Group head of marketing and communication. “This project highlights our continued efforts towards promoting a responsible business. This collection will allow us to make our contribution and create products without using new resources.”

A vital component of Prada’s heritage and a hallmark of its approach to contemporary fashion – a challenging of convention, an elevation of utilitarian materials to fashion, a new form of luxury – nylon is an emblem of the brand. This project is an evolution of a fundamental code of Prada, a reinvention of heritage. Yet, in the same way, a forward thinking ethos is intrinsic to the cultural make-up of Prada: invention, experimentation, progress.

The Prada Re-Nylon collection launches with six classic styles, both for men and women: the belt bag, the shoulder bag, a tote bag, a duffle and two Prada backpacks. The entire range is produced from environmentally-friendly materials, bearing a unique interpretation of the Prada triangular logo that emphasises a bucking of the traditional, age-old linear supply chain into a cyclical one, focused on renewal.

“With this project Prada marks the step, taking on a leading role in environmental sustainability among Italian brands. We are happy to collaborate on their capsule collection, but above all, to support them as partners in the process of converting the entire nylon production,” said Aquafil chairman Giulio Bonazzi.

Committed to protecting the environment, in recent years, the Prada Group has invested in projects aimed at saving energy and promoting examples of good practice within the luxury sector: the Prada Re-Nylon initiative is the latest proof of its sustainability commitment in action. (RR)

Fibre2Fashion News Desk – India


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