Home / Knowledge / News / Apparel/Garments / M&J Group enters Asian garment market with new strategy
M&J Group enters Asian garment market with new strategy
Sep '17
M&J Group, leading garment manufacturer chosen by some of the most renowned and authoritative fashion brands worldwide, is increasing its penetration into new Asian markets and enters India for the first time. The company is also introducing a new product strategy in China, driven by Italian research, with turnover increase of $110 million in 2017.

India and China are the priority goals for M&J Group, with the support of Italian R&D innovation. The research centre of the team led by Fabio Adami Dalla Val, R&D head and trade marketing manager, is based in the heart of Verona and focuses on research and development at global level.

Since early this year, a new product strategy has started to be developed, intended expressly for large-scale Asian markets whose successful diversified and innovative approach is also due to major partners along the Italian value chain. Production with less massified volumes and development of a high-end offer serve the purpose of re-launching menswear.

The Group has a strong connection to Italy, based on product innovation but also on procurement. Many of the suppliers to M&J Group are Italian companies, providing textiles and chemical products, as well as machinery and processing technologies.

A point of strength in this relation with Italy is undoubtedly the innovation pathway, with a pivotal moment being the collection A/W 2018/19 “Designed for India”, which focuses in particular on menswear and flex fabrics, presenting state-of-the-art material with extraordinary performance levels.

The collection, as the name suggests, is designed specifically for the Indian market by the company’s R&D offices in Italy; the garments in this line are very assertive, ideal for men looking for a perfect combination between fashion, innovation, and elegance.

The production process has been monitored all along using Start to Measure, applied for the first time to the whole line. Start to Measure is the unique and original fact-checker for sustainable change, a truly cutting-edge technology, developed entirely by M&J Group, which allows for detailed monitoring of resource use throughout the garment finishing process.

Fabio Adami Dalla Val said, “India has always been a rather closed market, especially for competing manufacturers from South-East Asia. For a long time, India has been considered a market with huge potential for the denim market and is now decisively making its way into the fashion sector both for production partners and brands which definitely find the country commercially appealing.” (GK)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Feb 2020

Cambodian PM urges PRC to export raw materials by air, sea

Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Pak govt urged to help clear consignments from China

The Sindh Industrial Trading Estate (SITE) Association of Industry...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Coronavirus an opportunity for Indian textile industry?

While scientists across the world are busy developing vaccine and...

Interviews View All

Headhonchos, Indian textile value chain

Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Anshul Sood, Oceedee

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Mehul Vithalani,

Mehul Vithalani

Gopi Knitts is one of the most celebrated manufacturers and suppliers of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search