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M&J Group enters Asian garment market with new strategy
27
Sep '17
M&J Group, leading garment manufacturer chosen by some of the most renowned and authoritative fashion brands worldwide, is increasing its penetration into new Asian markets and enters India for the first time. The company is also introducing a new product strategy in China, driven by Italian research, with turnover increase of $110 million in 2017.

India and China are the priority goals for M&J Group, with the support of Italian R&D innovation. The research centre of the team led by Fabio Adami Dalla Val, R&D head and trade marketing manager, is based in the heart of Verona and focuses on research and development at global level.

Since early this year, a new product strategy has started to be developed, intended expressly for large-scale Asian markets whose successful diversified and innovative approach is also due to major partners along the Italian value chain. Production with less massified volumes and development of a high-end offer serve the purpose of re-launching menswear.

The Group has a strong connection to Italy, based on product innovation but also on procurement. Many of the suppliers to M&J Group are Italian companies, providing textiles and chemical products, as well as machinery and processing technologies.

A point of strength in this relation with Italy is undoubtedly the innovation pathway, with a pivotal moment being the collection A/W 2018/19 “Designed for India”, which focuses in particular on menswear and flex fabrics, presenting state-of-the-art material with extraordinary performance levels.

The collection, as the name suggests, is designed specifically for the Indian market by the company’s R&D offices in Italy; the garments in this line are very assertive, ideal for men looking for a perfect combination between fashion, innovation, and elegance.

The production process has been monitored all along using Start to Measure, applied for the first time to the whole line. Start to Measure is the unique and original fact-checker for sustainable change, a truly cutting-edge technology, developed entirely by M&J Group, which allows for detailed monitoring of resource use throughout the garment finishing process.

Fabio Adami Dalla Val said, “India has always been a rather closed market, especially for competing manufacturers from South-East Asia. For a long time, India has been considered a market with huge potential for the denim market and is now decisively making its way into the fashion sector both for production partners and brands which definitely find the country commercially appealing.” (GK)

Fibre2Fashion News Desk – India


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