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Macy's, G-III sign agreement for DKNY women's clothing
27
Mar '17
Macy's, Inc., one of the  premier retailers, and G-III Apparel Group, a leading manufacturer and distributor of apparel and accessories under licensed brands, owned brands and private label brands, have signed an exclusive agreement for sales of DKNY women's apparel and accessories. The agreement also plans for enhanced DKNY shop-in-shops in Macy's stores.

Under the agreement, Macy's exclusivity covers DKNY women's apparel, handbags and shoes, in addition to women's and men's outerwear and swim, which will be available at Macy's locations nationwide and on macys.com from February 2018. Macy's and G-III will work closely on brand extensions and exclusive products that build upon the founding principles of the iconic New York-based brand. 

"We want to create partnerships that offer our customers products and experiences that they can find only at Macy's, and DKNY is a fashion-first brand we know our customers love," said Jeff Gennette, president and chief executive officer of Macy's. "By offering exclusive access in key categories, we are confident that DKNY will quickly become one of our top brands. Their remarkable global recognition combined with our expansive footprint make Macy's and DKNY a perfect partnership."

G-III will continue to operate the freestanding global DKNY stores and DKNY.com. G-III will also maintain DKNY's agreements with international license partners and distributors outside of the United States. Products outside the exclusive categories and products distributed by DKNY's various licensees under other categories in the DKNY family will continue to be sold to a broad range of department stores, including Macy's. (RR)

Fibre2Fashion News Desk – India


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