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Macy's Inc. appoints Richard Lennox as new CMO
19 Aug '16
2 min read
Macy's, Inc., one of the nation's premier retailers has appointed Richard A. Lennox, an industry innovator with a track record of elevating consumer and retailing brands, as the new chief marketing officer, effective September 15, 2016.
In this role, Lennox will have responsibility for Macy's omnichannel market presence and strategy, including brand, promotional, store, digital, and events marketing activity. He will report to Macy's, Inc. president, Jeff Gennette, and join the company's executive committee.
Lennox holds a bachelor's degree from Reading University in Berkshire, England.
Gennette said, “Rich Lennox is a significant addition to the Macy's executive team and we look forward to his contributions as we position the iconic Macy's brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer, who believes in the power of big ideas, the strength of teamwork, and the ability to drive increased sales through innovation and customer loyalty. We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skills, and business acumen to lead the marketing and special events of our renowned brand.” (GK)
In this role, Lennox will have responsibility for Macy's omnichannel market presence and strategy, including brand, promotional, store, digital, and events marketing activity. He will report to Macy's, Inc. president, Jeff Gennette, and join the company's executive committee.
Lennox holds a bachelor's degree from Reading University in Berkshire, England.
Gennette said, “Rich Lennox is a significant addition to the Macy's executive team and we look forward to his contributions as we position the iconic Macy's brand as even more compelling and relevant for our customers in a changing retail environment. He is a business leader and marketer, who believes in the power of big ideas, the strength of teamwork, and the ability to drive increased sales through innovation and customer loyalty. We had an outstanding group of qualified candidates for this position and believe that Rich Lennox has the entire package of experiences, creativity, leadership skills, and business acumen to lead the marketing and special events of our renowned brand.” (GK)
Fibre2Fashion News Desk – India
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