>>
Home / Knowledge / News / Apparel/Garments / Mad Engine acquires urban streetwear brand LRG
Mad Engine acquires urban streetwear brand LRG
27
Apr '17
Mad Engine, a leading full-service licensed apparel company, has acquired Lifted Research Group (LRG), known as the originator of what is now commonly known as 'streetwear'. Mad Engine, founded in 1987, has expanded substantially from a small t-shirt supplier in Southern California to a best-in-class design, merchandising and distributor of licensed apparel.
 
Catering to the needs of a wide spectrum of retailers, Mad Engine has diversified product offerings by launching additional divisions outside of its core male/kids apparel business to include female apparel and adult loungewear/underwear.
 
"The Mad Engine team is excited about the opportunity to bring LRG on board. It is a brand many of us grew up wearing and have supported over the years and feels like a natural fit for our first venture into branded apparel," said Danish Gajiani, CEO of Mad Engine. 
 
"The experience of the LRG team and sound infrastructure will serve as a solid foundation and platform to launch the branded division and bring on many additional brands in the future," Gajiani added.
 
"In the months we have spent getting to know each other Mad Engine has shown a commitment to LRG's future. I am optimistic about this new chapter which creates the ability to grow the LRG brand and creates new opportunities and experiences for those involved," said LRG co-founder Robert Wright. 
 
"Further, Intrepid's Apparel & Retail investment banking team was an invaluable advisor to us as we sought a partner that could provide us with value-added resources and capital commitments to continue accelerating the company's growth. We are excited to join the Mad Engine family," added Robert. 
 
LRG, which started in a 300-square foot warehouse in Santa Ana, California, was meant to be a brand that would be a bridge between skateboarding and hip hop, which at the time had not been done. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: U.S. Senator Kirsten Gillibrand

Textiles | On 17th May 2022

FABRIC Act introduced in US Senate, to protect 100,000 garment workers

Senator Kirsten Gillibrand recently announced the introduction of her ...

Pic: Shutterstock

Textiles | On 17th May 2022

US-EU TTC finalises economic, tech policies, initiatives at Paris meet

The US-EU Trade and Technology Council, in its second ministerial...

Pic: Shutterstock

Textiles | On 17th May 2022

Global fiscal recovery to slow in 2022 & 2023: Fitch Ratings

Global fiscal recovery in 2021 that followed the COVID-19 shock of...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Sustainable and eco-friendly fibres remain in the minority

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Melissa McDermott,

Melissa McDermott

<span style="font-size: 12px;">Blue Bite was created to deliver the best...

Remy Garson,

Remy Garson

As one of the world’s leading supply chain platforms and lifestyle brand...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Maria Camila Giraldo, Brand - Pam & Gela

Maria Camila Giraldo
Brand - Pam & Gela

Maria Camila Giraldo is a Colombian actress, writer and entrepreneur...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Guess Europe Sagl,
Karl Mayer Textilmaschinenfabrik GmbH
Esprit Europe Services GmbH
Vianney Textil Hogar S.A. De C.V.
Shima Seiki Mfg. Ltd.
EUROVET ASIA LTD
EPCH
China World International Exhibition Company Limited
FULGAR SpA
Decathlon
Vardhman Textile Ltd
Sportswear Company Spa
Recron Polyester from Reliance Industries Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Lacoste (Wanchai)
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Tchibo GmbH
IIGM Private Limited
Aleph Srl
G.A.S. unternehmenskommunikation gmbh
TEXVALLEY MARKET LIMITED
COTTON COUNCIL INTERNATIONAL
Sateri (Jiujiang) Fiber Co.,Ltd
TESCO INTERNATIONAL SOURCING LIMITED
Bluestem Global Sourcing Limited
Bluesign Technologies Ag
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
T.T. Limited
Inter Expo Center Ltd.
Etam Group Strategy Hong Kong Limited
FESPA (Reigate)
Calvin Klein
VNU Exhibitions Asia
Chori Company Limited
Dow Silicones Corporation
The LYCRA Company Singapore  Pte. Ltd
Lectra Technologies India Pvt Ltd.
Itema Weaving (India) Private Limited
Alix Partners
Gloria Jeans
KIABI
Copenhagen Fashion Summit
Tradewind International Servicing
Thermore (Far East) Ltd.
Coats Digital Limited
GIOVANNI BOZZETTO S.p.A.
Sportmaster Ltd.
Lenzing Aktiengesellschaft
Aramark Uniform ;& Career Apparel, LLC
Seasalt Limited
Gokaldas Exports Limited
OVS Hong Kong Sourcing Ltd.
Jindal Worldwide Limited
Weitmann & Konrad GmbH & Co. KG
Messe Frankfurt Exhibition GmbH
Equinox Impex India
Tuyap Tum Fuarcilik Yapim A.S.
UBM China (Shanghai)
Applied DNA Sciences Inc
International Sourcing Expo Australia
JES MEDIA, INC
Sainsbury's Argos Asia Limited
Eastman Chemical Company
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Savio Macchine Tessili S.P.A.
Stahl Holdings B.V.,
Tory Burch Hong Kong Ltd
KAS Direct Sourcing
CGS Inc.
LC Waikiki
BTC Textiles LLC
EMBEE CORPORATION
Page Industries Limited (Bangalore)
H. Stoll AG & Company KG
Under Armour Global Sourcing Ltd
Officina Meccanica Dora Enrico Srl
Chico’ FAS
Lululemon Athletica Inc
Rosset ;& Cia Limited
Zünd Systemtechnik AG
TÜYAP IHTISAS FUARLARI A.S.
Italian Trade Commission
Istanbul Fuarcilik A.S.
Cat Tuong Real Estate Group Joint Stock Company
SYNERGIES HONG KONG LIMITED
Eurofins BLC Leather Technology Centre Ltd
Thai Acrylic Fibre Company Limited
Reiter India Private Limited
Groz-Beckert KG
ZAITEX spa
Recron Polyester from Reliance Industries Limited
Gap International Sourcing Limited
Grasim Industries Limited
Desigual - ABASIC, S.A.
Rieter India Private Limited
Messe Duesseldorf
Phong Phu international JSC (PPJ)
Pt. Peraga Nusantara Jaya Sakti
Varner AS Retail
NITI Aayog
ITMA Services Pte Ltd
PVH Corporation
Babyshop
International Textile Manufacturers Federation
IKEA of Sweden AB
Brandix Lanka Limited
USTER
Amazon China
Alison Hayes Romania
N9 World Technologies Private Limited
IFF Media Ag - International Media Services
Indo Tex
Abit
Green Fibre
TESTEX AG, Swiss Textile Testing Institute
Benetton Group
Woolmark Services India Pvt. Ltd.
BIMBA ;& LOLA SL
Splash
Target Corporation (MN)
THE BOMBAY DYEING ;& MFG.CO. LTD
H;&M Hennes ;& Mauritz (Far East) Ltd
Restoque S.A.
Kornit Digital Asia Pacific Ltd
Helly Hansen Far East Ltd
MAS Active / MAS Kreeda / MAS Bodyline
Maceton Limited
Boardriders Asia Sourcing Limited
Walmart
Performance Days
Thai Trade Center
Mayer & Cie. GmbH & Co. KG
Arvind Limited
Centric Software
Mesdan SPA
Xtema - Thomas Lebherz Textilmaschinen
Tommy Hilfiger
Meera Dyestuff Industries
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Groz-Beckert East Asia LLP
DuPont de Nemours, Inc.,
Gatsby Africa
CSGIA(China Screen Printing & Graphic Imaging Association)
Indofil Industries Limited - Specialty & Performance Chemicals Division
Huntsman (Singapore) Pte Ltd
Colours India Inc
C;&A Sourcing International Ltd
Puma
Datatex Consulting Srl
Lisa S.P.A.
Brückner Trockentechnik GmbH & Co. KG
The LYCRA Company Singapore  Pte. Ltd
Rayonese Textile Inc., Division de Culp Inc.
NV Michel Van de Wiele
Loris Bellini S.r.l.
Shanghai  Aige Exhibition Service Co., Ltd
BRINKMANN GMBH
GHCL LIMITED
SHAHI Exports Pvt Ltd
Permoda(Koaj/Armi/Pronto/Bkul)
IDH – The Sustainable Trade Initiative
X-Rite Asia Pacific Limited (HK)
Aquarelle Clothing Limited
Comasia Limited
Datacolor AG Europe
BIANCA
Hirdaramani International Export Private Limited
Newtech Textile Technology Development (Shanghai) Company Limited
GERBER TECHNOLOGY LTD.
Nandan Denim Limited
Asos
Hela Clothing Pvt Ltd
Taiwan Textile Federation (TTF)
Lottmann Communications
BTSR International S.P.A.
Color Service s.r.l.
Nihalani Events Management
Landmark Group
Kern – Liebers Textile
DyStar India Pvt. Ltd
Jiangsu Yingyang Nonwoven Machinery Company Limited
Lenzing Aktiengesellschaft - India
Marzoli Machines Textile s.r.l.
G-Star Raw C.V.
Haelixa AG
Infor (Hong Kong) Limited
Midas Clothing Limited
The Top Form Brassiere Manufacturing Company Limited
APLF Limited
John Varvatos
Truetzschler India Private Limited
Zydex Industries
Flainox S.r.l.
J ;& P Coats
K AND D ITMACH EXPOSITIONS LLP
Lifestyle
Saurer Textile Solutions Pvt. Ltd.
Palexpo SA

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search