Home / Knowledge / News / Apparel/Garments / Maisonette concludes $15 m Series A round of financing
Maisonette concludes $15 m Series A round of financing
May '18
Courtesy: Maisonette
Courtesy: Maisonette
Maisonette, the premier online baby and children's fashion and lifestyle destination, has closed an oversubscribed $15 million Series A round of financing. The company's previous seed investor, New Enterprise Associates (NEA), among the largest venture capital firms with investments in Jet.com, Diapers.com, Casper, Goop and Moda Operandi, led the funding.

Pritzker Group Venture Capital, whose investments include the Honest Company, Dollar Shave Club and Casper, and John Fisher of Draper Fisher Jurvetson are new investors in this round. Additional investors returning to participate in the round include Thrive Capital, an early investor in Warby Parkerand Glossier, Lizzie & Jonathan Tisch, Vivi Nevo, Andrew Rosen and Marcus Wainwright.

Launched in March 2017 by Vogue magazine veterans, Sylvana Ward Durrett and Luisana Mendoza-Roccia, Maisonette exclusively curates the best children's products across all categories from apparel and accessories to toys, furniture, home décor and gear. Maisonette is the ultimate online shopping destination addressing this $300 billion plus, highly fragmented market.

"Today 90 per cent of new parents are millennials who are shopping for their children in a completely different way and who value selection, quality and design when selecting products for their families. Our goal is to be the definitive shopping and editorial destination for children's fashion and lifestyle in the digital age across all categories and price points," says Luisana Mendoza-Roccia, COO and co-founder of Maisonette.

"Maisonette has quickly become the authority and leading brand in this high-growth, under-penetrated category. In just a year, they have established a devoted following of both customers and brands alike. I have no doubt that Maisonette is on its way to become the future of children's online retail, and we are excited to be a part of it," says Tony Florence, general partner and head of technology investing at NEA.

The marketplace aggregates over 500 stylish children's brands and boutiques from around the world and has created a platform that has transformed the way consumers shop for their children and brands build their businesses. "Not only do we give our customers access to the best products from around the world, we also give these companies a platform on which to grow their business, market their brand and connect to their customer in a targeted and authentic way. We are the solution for both the customer and the vendor," says Durrett.

As parents of young children, Durrett and Mendoza-Roccia grew frustrated with the lack of a consolidated children's online retail destination. The former style editors built their highly curated platform from the ground up to provide parents with a trusted one-stop solution. "Sylvana and Luisana are authentic, compelling founders, filling a void by creating an elevated online destination for children's products and content. Their impressive collective experience has enabled them to build a product assortment advantage," said Sonia Nagar, vice president at Pritzker Group Venture Capital.

"Our focus for year one was to create a strong brand and build supply. Now we are excited to partner with these world-class technology investors to continue to scale our e-commerce and mobile technology platform and build a powerful editorial platform to serve our audience as the ultimate resource for both content and commerce for children," says Durrett. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Businesswire/PrimaLoft

Textiles | On 18th Nov 2018

PrimaLoft unveils PrimaLoft Bio Performance Fabric

PrimaLoft, a leader in advanced material technology, has unveiled...

Higher sales and earnings at Macy's in Q3FY18

Fashion | On 18th Nov 2018

Higher sales and earnings at Macy's in Q3FY18

Higher sales and earnings were recorded at Macy’s, one of the premier ...

Courtesy: Amazon

Apparel/Garments | On 18th Nov 2018

Amazon's new headquarters in New York City, Arlington

Amazon is setting up two new headquarters, one in New York City and...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Anshul Sood, Oceedee

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Kevin Nelson, TissueGen

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search