The new countries for Marimekko’s online retailing are Austria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia and Slovenia.
“Developing digital business is part of Marimekko’s strategy, and extending e-commerce to new countries improves the availability of our products in Europe. In some of these countries, our products have not been sold at all previously, so now with the online store, our collections also become available to completely new customers. The e-commerce expansion also helps us increase our brand recognition,” said Kari Härkönen, chief digital officer of Marimekko.
The company began building its international e-commerce in the United States in 2011. In 2012, online retailing started in Finland and gradually expanded thereafter into 10 different European countries. Last year Marimekko opened its own online store in Australia. After the current expansion, Marimekko’s e-commerce serves customers in 29 countries. (KD)
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