Mercato major investor in $30 mn funding of Stance

02 May '16
2 min read
Courtesy: Mercato Partners
Courtesy: Mercato Partners

Mercato Partners, an American growth capital partner for rapidly scaling companies, recently led a $30 million Series D financing in Stance, a premium lifestyle apparel company that seeks to uncover the uncommon side of creativity.

Mercato is joined in the Series D financing by returning investors including August Capital, Kleiner Perkins Caufield Byers, Menlo Ventures, Shasta Ventures, and Sherpa Capital, among others.

Since its inception, Stance has strived to deliver innovative products to men and women across a variety of lifestyle and performance categories. Through its inimitable brand DNA, the company has ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers into a cohesive group known as “Punks and Poets.” This financing and bolstered partnership will enable the company to continue its rapid growth and expansion into strategic, direct-to-consumer initiatives, Mercato said in a press release.

“We have had the pleasure of working with the Stance team since the company's inception, and we could not be more excited to deepen our relationship with such a talented group of brand builders through their next evolution of growth,” said Greg Warnock, Mercato Partners Managing Director and Stance board member. “A massive market and growth opportunity lies in front of the company as they continue to aggressively attack new products, categories, and sales channels.”

“Mercato has supported our team since day one and brings a wealth of strategic insight through its prior experiences with leading consumer brands and functional expertise around sales channel optimization. This financing will enable us to more quickly activate our plans for rapid expansion to reach new customers and to better serve our existing, loyal customer base,” said Jeff Kearl, CEO of Stance. (SH)

Fibre2Fashion News Desk – India

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