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Miix launches world's most customisable sneaker
05
Apr '18
Courtesy: CNW Group/Miix footwear
Courtesy: CNW Group/Miix footwear
Miix Footwear, a direct-to-consumer lifestyle footwear brand, manufacturer and retailer, has unveiled the world’s most customisable sneaker. The Miix sneaker consists of up to seven different parts including the base, insole, heel, tongue, heel patch, straps and laces. The design allows the consumer to make a low, mid or high cut from the same design.
 
In contrast to other attempts at mass customisation, Miix footwear can be a different shoe every day, the Toronto, Canada based company said. All parts are infinitely interchangeable, so one shoe has the potential to become more than seven million different looks on an ongoing basis just by continuously mixing and matching parts.
 
“Miix footwear is about more than just making one sneaker to your liking,” said Mayds Levy, co-founder and CEO of Miix footwear. “It’s about being able to express yourself in the moment and creating a living product that can constantly adapt, change and reflect your personality, style and mood.”
 
“Miix not only allows the consumer to pick a design, but be actively involved in making something,” added Levy. “We are empowering consumers to be involved in the creation process—not just today, but tomorrow, and the day after that. The Miix experience is not over once you get your shoes—it’s just beginning!”
 
The patented Miix design is the byproduct of more than four years of advanced research, design and development by an award-winning in-house team. Every component is carefully engineered and tested for fit, function and durability, even after prolonged use. (RKS)
 

Fibre2Fashion News Desk – India


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