Monte Carlo becomes consumer Superbrand for 7th time

03 Oct '18

2 min read

Courtesy: Monte Carlo

Fashion apparel brand Monte Carlo has emerged as consumer Superbrand for the seventh time in a row. The coveted arbiter “Superbrands” has again given the prestigious “Consumer Superbrand 2017-18” title to Monte Carlo. Superbrands has been honouring brands with supreme status in the market since 15 years. This year 1.9 million people voted for 712 brands.

“It is a proud moment for us; this is the 7th time Superbrands has awarded us with the title of Consumer Superbrand. This coveted honour is bestowed upon few exclusive groups of brands after a two-stage scoring process, first stage involves scoring by consumers based on their holistic participation of the brands and in the next stage, scrutiny, and scoring by the Superbrands Council which comprises heads of prominent organisations who themselves know what it takes to build Superbrands take place. On the basis of consumer scoring, scrutiny by the council and scoring a winner is decided. As the participation is strictly based on invitation, the titles are conferred without bias. This indeed reinforces our long-term excellence,” said Rishabh Oswal, executive director, Monte Carlo.

Superbrands has been honouring brands with supreme status in the market since 15 years and this year 1.9 million people voted for 712 brands that collectively secure 3.5 million scores. Amongst them Monte Carlo stood out as the winner.

“Only brands that receive a high, predetermined average score are retained as being selected and are invited to the Superbrands programmes. The rest are eliminated. Since the selection process is so strict and uncompromising, participation is offered to the most outstanding brands in their field. We feel overwhelmed by the support they have shown to us and receiving the award in the presence of Amitabh Kant, CEO Niti Aayog has multiplied our pride,” added Oswal.

Monte Carlo entered the organised ready-to-wear market in India at a time when the unorganised segment was thriving. Thirty years after the launch, the brand, Monte Carlo is a powerful name in the fashion garments industry. Monte Carlo epitomises superior quality and international styling at affordable prices. Its popularity originates from the inherent warmth and comfort emitted by its clothing. The personality and style are underpinned by the brand’s core values Monte Carlo showcases a distinct image of its brand persona as young, cosmopolitan, cheerful, dynamic, loving and passionate as it reflects on its consumers. (SV)

Fibre2Fashion News Desk – India

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