>>
Home / Knowledge / News / Apparel/Garments / Myntra launches campaign to promote sports category
Myntra launches campaign to promote sports category
12
Dec '16
Courtesy: Myntra
Courtesy: Myntra
Myntra, an online fashion retailer, has launched its category focused campaign to promote its sports apparel and footwear categories. The e-retailer says that about 30 per cent of its total revenue comes from sportswear and it has also created a dedicated sports store on its mobile application to cater to the unique needs of its customers.

The multi-media campaign designed to promote Myntra's sportswear, talks about what the e-retailer is the one stop destination for sports apparel and accessories.

“Myntra happens to be the category leader in many areas, and is definitely big on sports. About 30 per cent of its business is sportswear, including sports shoes. Clearly, sports brands are popular with fashion conscious customers too,” says a post on the Myntra website.

Unlike most other brands that go for high-profile celebrities to promote their sports category products, Myntra has decided to keep its advertisements and campaign simpler and more relatable, said Gunjan Soni, CMO and head of international brands, Myntra.

Shop by Sport and the shoe finder technology are some of the features that the company has introduced. Customers can easily filter products using these features and even speak to experts for guidance with Myntra's assisted shopping feature. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Dreamstime.com

Textiles | On 22nd May 2022

China raises support for economic growth by cutting lending rate

China recently cut the market-based benchmark lending rate to shore...

Pic Andrey Sirant | Dreamstime.com

Textiles | On 22nd May 2022

CPTPP helps boost Vietnam-Australia trade, investment cooperation

The Comprehensive and Progressive Agreement for Trans-Pacific...

Pic. Shutterstock

E-commerce | On 22nd May 2022

Strong momentum in China's cross-border e-com, rises 18.6% YoY in 2021

China's cross-border e-commerce has rapidly grown in the last few...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Global supply chain collapsed during the pandemic

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Klaus Bergmann,

Klaus Bergmann

German company Erbatech GmbH develops, designs and manufactures high end...

Nishant Poddar,

Nishant Poddar

Since 2015, Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the...

Rajat Kapoor,

Rajat Kapoor

Seraphine is a British maternity brand providing affordable luxury fashion ...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Silke Brand-Kirsch, Glatfelter

Silke Brand-Kirsch
Glatfelter

Glatfelter is a leading global supplier of engineered materials. <b>Silke...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Susumu Miura, Label - Avalone

Susumu Miura
Label - Avalone

<div>Tokyo-based fashion brand Avalone, founded by Susumu Miura in 2013...

DR. M.M Kariappa, Vogue Institute of Art and design

DR. M.M Kariappa
Vogue Institute of Art and design

<div>Dr. MM Kariappa started Vogue Institute of Art &amp; Design in the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Brandix Lanka Limited
Karl Mayer Textilmaschinenfabrik GmbH
IKEA of Sweden AB
Dow Silicones Corporation
ZAITEX spa
Messe Frankfurt Exhibition GmbH
Gokaldas Exports Limited
Amazon China
Bluestem Global Sourcing Limited
Stahl Holdings B.V.,
J ;& P Coats
Sportmaster Ltd.
GIOVANNI BOZZETTO S.p.A.
Savio Macchine Tessili S.P.A.
C;&A Sourcing International Ltd
JES MEDIA, INC
CSGIA(China Screen Printing & Graphic Imaging Association)
FESPA (Reigate)
Palexpo SA
Vardhman Textile Ltd
EMBEE CORPORATION
Restoque S.A.
BTSR International S.P.A.
Landmark Group
China World International Exhibition Company Limited
Comasia Limited
Abit
Weitmann & Konrad GmbH & Co. KG
Taiwan Textile Federation (TTF)
Lululemon Athletica Inc
Istanbul Fuarcilik A.S.
PVH Corporation
Maceton Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
GHCL LIMITED
Loris Bellini S.r.l.
Lottmann Communications
Vianney Textil Hogar S.A. De C.V.
G.A.S. unternehmenskommunikation gmbh
KAS Direct Sourcing
APLF Limited
Decathlon
Marzoli Machines Textile s.r.l.
TEXVALLEY MARKET LIMITED
Walmart
Guess Europe Sagl,
Infor (Hong Kong) Limited
UBM China (Shanghai)
Huntsman (Singapore) Pte Ltd
Officina Meccanica Dora Enrico Srl
Thermore (Far East) Ltd.
GERBER TECHNOLOGY LTD.
Calvin Klein
ITMA Services Pte Ltd
Eastman Chemical Company
Tory Burch Hong Kong Ltd
Xtema - Thomas Lebherz Textilmaschinen
SYNERGIES HONG KONG LIMITED
BTC Textiles LLC
K AND D ITMACH EXPOSITIONS LLP
EPCH
Nihalani Events Management
Lectra Technologies India Pvt Ltd.
Truetzschler India Private Limited
BIANCA
Chori Company Limited
Kern – Liebers Textile
Phong Phu international JSC (PPJ)
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Gap International Sourcing Limited
Color Service s.r.l.
Tradewind International Servicing
FULGAR SpA
Midas Clothing Limited
CGS Inc.
Benetton Group
H. Stoll AG & Company KG
Mayer & Cie. GmbH & Co. KG
OVS Hong Kong Sourcing Ltd.
Tchibo GmbH
Target Corporation (MN)
Seasalt Limited
X-Rite Asia Pacific Limited (HK)
Meera Dyestuff Industries
G-Star Raw C.V.
T.T. Limited
TESCO INTERNATIONAL SOURCING LIMITED
Gatsby Africa
Inter Expo Center Ltd.
Lisa S.P.A.
BRINKMANN GMBH
Alison Hayes Romania
IIGM Private Limited
Indofil Industries Limited - Specialty & Performance Chemicals Division
Lacoste (Wanchai)
DyStar India Pvt. Ltd
Eurofins BLC Leather Technology Centre Ltd
Rosset ;& Cia Limited
Cat Tuong Real Estate Group Joint Stock Company
THE BOMBAY DYEING ;& MFG.CO. LTD
Lenzing Aktiengesellschaft
Tuyap Tum Fuarcilik Yapim A.S.
N9 World Technologies Private Limited
Hirdaramani International Export Private Limited
Indo Tex
Shima Seiki Mfg. Ltd.
Brückner Trockentechnik GmbH & Co. KG
Under Armour Global Sourcing Ltd
Messe Duesseldorf
Flainox S.r.l.
NV Michel Van de Wiele
Sainsbury's Argos Asia Limited
Haelixa AG
Varner AS Retail
Nandan Denim Limited
Chico’ FAS
VNU Exhibitions Asia
Asos
EUROVET ASIA LTD
Newtech Textile Technology Development (Shanghai) Company Limited
DuPont de Nemours, Inc.,
Tommy Hilfiger
Babyshop
Green Fibre
Page Industries Limited (Bangalore)
KIABI
IDH – The Sustainable Trade Initiative
H;&M Hennes ;& Mauritz (Far East) Ltd
TESTEX AG, Swiss Textile Testing Institute
Kornit Digital Asia Pacific Ltd
COTTON COUNCIL INTERNATIONAL
Jiangsu Yingyang Nonwoven Machinery Company Limited
Recron Polyester from Reliance Industries Limited
Rieter India Private Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Aramark Uniform ;& Career Apparel, LLC
Rayonese Textile Inc., Division de Culp Inc.
SHAHI Exports Pvt Ltd
Datatex Consulting Srl
Aleph Srl
Coats Digital Limited
Datacolor AG Europe
Bluesign Technologies Ag
Permoda(Koaj/Armi/Pronto/Bkul)
Etam Group Strategy Hong Kong Limited
Equinox Impex India
Hela Clothing Pvt Ltd
Itema Weaving (India) Private Limited
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
The LYCRA Company Singapore  Pte. Ltd
MAS Active / MAS Kreeda / MAS Bodyline
Pt. Peraga Nusantara Jaya Sakti
Recron Polyester from Reliance Industries Limited
Groz-Beckert KG
Aquarelle Clothing Limited
Colours India Inc
The Top Form Brassiere Manufacturing Company Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Splash
Alix Partners
Sportswear Company Spa
Boardriders Asia Sourcing Limited
International Textile Manufacturers Federation
Reiter India Private Limited
Sateri (Jiujiang) Fiber Co.,Ltd
LC Waikiki
The LYCRA Company Singapore  Pte. Ltd
NITI Aayog
Saurer Textile Solutions Pvt. Ltd.
Jindal Worldwide Limited
Helly Hansen Far East Ltd
Thai Trade Center
Arvind Limited
Italian Trade Commission
Mesdan SPA
USTER
Zünd Systemtechnik AG
Lenzing Aktiengesellschaft - India
Thai Acrylic Fibre Company Limited
Grasim Industries Limited
Woolmark Services India Pvt. Ltd.
Copenhagen Fashion Summit
Gloria Jeans
Esprit Europe Services GmbH
IFF Media Ag - International Media Services
Applied DNA Sciences Inc
Zydex Industries
Lifestyle
International Sourcing Expo Australia
Centric Software
Shanghai  Aige Exhibition Service Co., Ltd
Desigual - ABASIC, S.A.
Puma
Groz-Beckert East Asia LLP
BIMBA ;& LOLA SL
Performance Days
John Varvatos
TÜYAP IHTISAS FUARLARI A.S.

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search