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Neiman Marcus deploys Theatro's voice-controlled wearables
09
Feb '17
Courtesy: Neiman Marcus
Courtesy: Neiman Marcus
Luxury fashion retailer Neiman Marcus (NMG) and Theatro, producer of voice-controlled wearables for retail employees, has recently announced the rollout of the voice controlled wearables to many of the Neiman Marcus Last Call locations. The Theatro service enables Neiman Marcus Last Call to streamline operations and improve staff efficiency in its stores.

Understanding that efficient communication is critical to consistent retail operational execution, Neiman Marcus Last Call was presented with a solution to streamline communications across the organisation, improve day-to-day in-store operational execution, and foster teamwork.

Kristi Allison, vice president of Last Call Stores said, “Using the Theatro system has allowed us to increase our in store productivity and execution. The solution has significantly streamlined store communication and improved our customer service. In addition to reducing time spent communicating between associates, we are also using the solution to improve the in store experience for customers by locating desired product quickly and efficiently."

Chris Todd, CEO of Theatro said, “Theatro is honoured to be chosen by Neiman Marcus to improve customer experience and drive operational excellence in-stores. Customer expectations of retail stores are changing rapidly. Shoppers today expect an engaging environment, knowledgeable associates, and quick, convenient service. In conjunction with Theatro, Neiman Marcus is able to fulfil its commitment to empower their employees with real-time knowledge to meet, and exceed, customer service expectations gives them a competitive advantage with today's technology-enabled consumer.” (GK)

Fibre2Fashion News Desk – India


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